×
You will be redirected back to your article in seconds

Music Box And Soda Pictures Acquire Toronto’s Gemma Arterton-starrer ‘Gemma Bovery’ (EXCLUSIVE)

A Toronto highlight repped by Gaumont, "Gemma" was also picked up for U.K. distribution

PARIS– Chicago-based Music Box Films and U.K.’s Soda Pictures have acquired Anne Fontaine’s “Gemma Bovery,” a romantic comedy toplining British rising star Gemma Arterton, on the heels of its Special Presentation premiere at Toronto.

Sold and co-produced by Gaumont, “Gemma” was warmly received at Toronto where it steered a standing ovation and proved one of the fest’s arthouse crossover highlights.  A satirical take on Gustave Flaubert’s classic novel “Madame Bovary,” “Gemma” also sparked two offers from Australian buyers.

“Gemma” stars Arterton as a passionate young British woman who moves with her husband to a small Norman town where she meets a quirky French baker, played by popular Gallic thesp Fabrice Luchini.

The U.S. deal with Music Box Films was negotiated by president William Schopf and managing director Ed Arentz, and Gaumont International’s boss Cecile Gaget and deputy head of sales Yohann Comte.

“I’m delighted to work with (Schopf) and (Arentz) on Anne Fontaine’s “Gemma’ — They instantly grasped all the flavor, sensuality and humor of the movie,” said Gaget. “Based on our experience working with Music Box Films on Michel Hazanavicius’ “OSS: 117: Cairo, Nest of Spies” and “The Conquest,” I know they’ll do a great job distributing ‘Gemma’ in theaters.”

Gaget also noted Music Box Films’ successful handling of Pawel Pawlikowski’s “Ida,” which grossed $3.7 million in the U.S..

The U.K. sale, meanwhile, was negotiated with Ed Fletcher, Soda Pictures’ co-founder and managing director. Recently merged with Canada’s Thunderbird, Soda Pictures also bought Christian Petzold’s “Phoenix” and Michael Winterbottom’s “The Face of an Angel” at Toronto. “Gemma” marks Soda’s first acquisition of a Gaumont movie.

“Gemma”  bowed in France – distributed by Gaumont — on Sept. 10 and took the French box office’s top slot, ahead of Cameron Diaz starrer “Sex Tape” and “Lucy” with Scarlett Johansson.

The well-polished movie, which received warm reviews at Toronto, is being pushed by Gaumont as a strong candidate for this year Oscar’s foreign-language race.

Gaumont previously sold “Gemma” to Germany (Prokino), Benelux (Victory), Italy (Officine Ubu), Brazil (Mares Filmes), Scandinavia (Atlantic), Canada (Metropole), Middle East (Four Star), CIS (Exponenta), Greece (Odeon), Switzerland (Pathe) and South Korea (Sejong).

“Gemma” was penned by Fontaine and Pascal Bonitzer, based on a graphic novel by Posy Simmonds, the author of “Tamara Drewe,” which was adapted to the bigscreen by Stephen Frears and also toplined Arterton. Pic was produced by Mathieu Tarot at Albertine Productions, Philippe Carcassonne at Cine@ and co-produced by Gaumont, which also handles French distribution.

Fontaine’s last film, “Two Mothers,” an Australia-set drama with Naomi Watts and Robin Wright, world-premiered at Sundance and sold worldwide. Her 2009 movie, “Coco Before Chanel,” starring Audrey Tautou, was a commercial and critical hit.

More Film

  • ‘Avengers: Endgame’ Stars Make Emotional Speeches

    ‘Avengers: Endgame’ Stars Make Emotional Speeches at Historic Marvel Premiere

    If more than twenty worldwide blockbusters over ten years sounds like a big undertaking, try locking up the cell phones and smartwatches of Hollywood’s most important people for four hours. Only a franchise with the cache of the “Avengers” series could have A-list talent, celebrity fans, agents and executives gladly turn over their gadgets for [...]

  • Avengers: Endgame

    'Avengers: Endgame' First Reactions: 'Most Emotional, Most Epic MCU Film'

    The end is finally here. “Avengers: Endgame” had its world premiere Monday night at the Los Angeles Convention Center and reactions on social media from fans, journalists and critics are already pouring in. The reaction has so far been almost universally positive, with several commentors warning fans of the movie’s emotional elements. Brandon Davis wrote [...]

  • Josh Brolin, Kathryn Boyd. Josh Brolin,

    'Avengers: Endgame's' Josh Brolin: Thanos' Butt Is a 'Beautiful, Purple Peach'

    On the eve of “Avengers: Endgame’s” world premiere, everyone’s thoughts have turned to the one crucial detail that could be the difference between life or death for the Avengers: Does Thanos have a butt? “I don’t know what that whole thing is about! I really don’t!” Josh Brolin, who plays Thanos, told Variety‘s Marc Malkin [...]

  • Tessa Thompson'Avengers: Endgame' Film Premiere, Arrivals,

    'Avengers: Endgame's' Tessa Thompson Says Valkyrie Would Spoon Captain Marvel, Thor

    Tessa Thompson, who plays Valkyrie in the Marvel Cinematic Universe and upcoming “Avengers: Endgame,” had no problem addressing speculation about the character’s sexuality at the “Endgame” red carpet premiere Monday. The “Sorry to Bother You” actress explained that she played her Marvel character as bisexual. “In the canon, [Valkyrie] is bisexual. You see her with [...]

  • WGA Agency Packaging Fight Placeholder Writer

    Writers Guild Says Over 7,000 Members Have Fired Agents

    Over 7,000 members of the Writers Guild of America have fired their talent agents, the Hollywood union said on Monday. As promised, the guild delivered a first round of termination letters to agents in a show of support for the WGA’s full-on war with the Association of Talent Agents. “Today the Guild delivered a first [...]

  • BRAZILIAN FLAGFRENCH OPEN TENNIS, PARIS, FRANCE

    Brazil’s Ancine Freezes Incentives, Threatening Film-TV Industry Paralysis

    Brazil’s Ancine agency, its foremost public-sector source of film funding, has frozen all of its incentive programs, potentially near paralyzing new production in Latin America’s biggest film-TV industry. The dramatic decision, which has left Brazil’s industry is a state of shock and intense fear for its future, comes as it has taken further hits. In [...]

  • Jennifer Lopez

    Jennifer Lopez Reteams With STXfilms on Romantic-Comedy Co-Starring Owen Wilson

    Jennifer Lopez is reteaming with STXfilms on the upcoming romantic-comedy “Marry Me.” Kat Coiro is directing the film and Owen Wilson is in final negotiations to join the pic, which will likely shoot this fall. The script was written by John Rogers and Tami Sagher, with a rewrite by Harper Dill. Lopez and Wilson both [...]

More From Our Brands

Access exclusive content