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Laura Carrillo to Head Creative Advertising at Relativity Media; Dana Precious to Depart (EXCLUSIVE)

After a year of serving as president of creative advertising and research, Dana Precious is leaving Relativity Media. Taking on many of her duties will be Laura Carrillo, who is leaving Open Road Films to join the company.

Carrillo will serve as executive VP of creative advertising for Relativity and report to Russell Schwartz, Relativity’s president of theatrical marketing. The new post essentially reunites her with Schwartz after having worked together at New Line Cinema.

One of her first projects will be the family film “Earth to Echo,” out July 2.

Schwartz and Precious were tapped to serve as a team and replace marketing chief Terry Curtin in 2013.

“We thank Dana for her many contributions to Relativity and wish her well in her future endeavors,” a Relativity spokesperson said of Precious, whose contract was not renewed by the company. Before joining Relativity, Precious was executive VP of worldwide marketing at Marvel Studios and held top marketing posts at Fox and Sony.

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