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Katherine Heigl’s Gay Marriage Dramedy ‘Jenny’s Wedding’ Hits AFM at Perfect Time

Katherine Heigl’s gay-marriage comedy-drama “Jenny’s Wedding” is hitting AFM at exactly the right time, according to Hollywood veteran Mary Agnes Donoghue.

“I must admit that the timing is pretty good — not just with the issue but also with Katherine’s ‘State of Affairs’ getting so much notice for her new series,” she noted.

Indeed, Heigl’s new NBC drama, which debuts Nov. 17, is getting a lot of social media and other online buzz. Advertisers like her too: A Variety survey this summer of commercial-ratings projections from four major ad buyers finds “State” is expected to generate the most commercial viewership among freshman scripted programs in the 2014-15 season in viewers between 18 and 49.

“Jenny’s Wedding” is getting its first market screenings at the American Film Market. The Solution is handling foreign territories, while CAA and Gersh are handling U.S. rights.

Donoghue directed from her own script and is also producing with Gail Levin and MM Prods.’ Michelle Manning. Heigl is the title character, who causes a sea change in the lives of her closely knit, highly conventional family when she finally decides to marry. Tom Wilkinson and Linda Emond portray her parents.

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“We filmed a year ago in Cleveland over 18 days — though it didn’t feel like 18 days because the cast really responded and felt passionately about it,” she noted. “There is a Jenny in my life and family but this really isn’t her story, and the people who inspired the story have told me that they felt that we had captured them in the film.”

“Jenny’s Wedding” raised $96,691 in an Indiegogo campaign in March to complete post-production work on music, titles, color and sound.

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