Universal Pictures president of marketing Josh Goldstine is poised to become head of worldwide marketing at the studio, according to several people familiar with the negotiations. Michael Moses, co-prexy of Universal marketing, will continue to report to Goldstine.
In his new role, Goldstine will take on additional responsibilities for international theatrical marketing, assuming part of the duties formerly held by David Kosse, the well-respected 10-year Uni veteran and international president. Kosse opted to remain in London rather than move to the United States where Universal Filmed Entertainment Chairman Jeff Shell opted to relocate the studio’s head of international theatrical operations. Kosse’s duties included overseeing international distribution and marketing, as well as global production. Duncan Clark continues in his role as president of international distribution.
Goldstine will continue to report to Universal Pictures chairman Donna Langley (pictured with Goldstine) and Shell.
Goldstine has spent three years in his current post overseeing all aspects of Universal’s domestic feature film marketing activities, including creative advertising, media, publicity, promotion, digital marketing and home entertainment marketing and administration. He and Moses worked closely and helped turn the tide for Universal — which had suffered such commercial disasters as “Land of the Lost” and “Cowboys and Aliens” — marketing recent box office hits that included the “Despicable Me” franchise, “Fast & Furious 6,” “Identity Thief” “The Bourne Legacy,” “Ted” and “Ride Along.”
Prior to his time at Universal, Goldstine had a 20-year tenure at Sony, serving as senior executive VP of creative advertising and working on such successful campaigns as “The Social Network” and “The Karate Kid” franchise.
Goldstine began his career at Columbia Pictures in 1991 as executive assistant to the president of marketing and worked his way up the ranks holding senior positions in both creative advertising and marketing guiding the campaigns of some of Sony’s most successful films.
A Universal spokeswoman said she was “not in a position to confirm or comment” on Goldstine’s impending promotion.