×

Italy’s Istituto Luce-Cinecittà Pacts With Emerging Pictures on ‘Cinema Made In Italy’

ROME – New York-based digital distribution network Emerging Pictures and Italy’s film promotional org. Istituto Luce-Cinecittà have partnered on “Cinema Made In Italy,” which will provide U.S. digital distribution and marketing support to five high-profile Italian titles, starting with Paolo Sorrentino’s foreign-language Oscar contender “The Great Beauty,” (pictured) which is already on release stateside via Janus Films.

Managed by Barry Rebo and Fine Line Features founder Ira Deutchman, Emerging Pictures delivers independent films and alternative content to some 400 North American venues, spanning from traditional arthouse cinemas and museums to multiplexes. They also work with Gallic promotion org Unifrance, among others, a clear indication of the crucial role played by digital distribution in getting more U.S. eyeballs for foreign movies.

With “The Great Beauty,” the “Cinema Made In Italy” initiative bowed in 25 cities in more than 100 theatres in 15 states, enthused Italo Trade Commissioner Carlo Angelo Bocchi in a statement. Sorrentino’s pic has pulled a strong nearly $1.5 million stateside so far since its November 15, 2013, release by Janus in tandem with the “Cinema Made in Italy” initiative. 

The other four “Cinema Made In Italy” titles  to be rolled out in the U.S.in coming months are actress Valeria Golino’s directorial debut “Honey,” about an attractive young woman who is an angel of death; Marco Bellocchio’s also euthanasia-themed “Dormant Beauty”; Bernardo Bertolucci’s teen-angst drama “Me and You”; and Gianni Amelio’s economic crisis comedy “L’intrepido – A Lonely Hero.” These films are now ensured a nationwide stateside release via Emerging Pictures thanks to marketing and distribution support coin from Istituto Luce-Cinecittà and the Italian Trade Commission. 

Luce-Cinecittà topper Roberto Cicutto noted that the current success stateside of Sorrentino’s “Beauty” proves there is a greater potential audience for Italian cinema in the U.S. “This new platform will give our movies the chance to be seen in a wide array of theatres throughout the U.S., and not just in specialised art houses in a few big cities,” Cicutto added.

Italian cinema has always captured the imagination of American audiences since the heyday of Fellini, Pasolini, Visconti, De Sica and Rossellini,” said Deutchman. “Our goal is to create a marketing and distribution initiative that will allow new Italian films to regularly enter the marketplace with a presence and to help create an ongoing new audience.”

Popular on Variety

More Film

  • Matthew Modine

    Matthew Modine Accused of Violating Labor Laws With Campaign Videos

    Matthew Modine has been accused by SAG-AFTRA president Gabrielle Carteris of violating federal laws in his campaign to unseat Carteris. The production of three campaign videos for Modine by the for-profit New York Film Academy — on whose board Modine sits — has been blasted by Carteris for alleged violations of federal labor law prohibiting [...]

  • Ready or Not Movie

    'Ready or Not,' 'Angel Has Fallen' Enter Box Office Race

    Three more contenders are joining what has lately been a hostile box office arena. Can anyone emerge from August victorious? Fox Searchlight’s “Ready or Not,” a black comedy about a diabolical game of hide-and-seek, will debut in 2,244 North American theaters on Wednesday. The low-budget film is expected to earn upwards of $6.5 million over [...]

  • Rules Don't Apply

    Warren Beatty and Arnon Milchan Settle Suit Over 'Rules Don't Apply' Flop

    Arnon Milchan and Warren Beatty have settled their two-year legal battle over the disastrous release of “Rules Don’t Apply,” Beatty’s period drama about Howard Hughes. Milchan’s attorneys have filed a notice with the court dismissing his suit against Beatty. Terms of the settlement were not disclosed. Milchan’s company, New Regency, sued Beatty and other investors [...]

  • Brazil's President Jair Bolsonaro attends a

    Bolsonaro LGBTQI Outburst, Subsidy Freeze, Stirs Outrage

    Ramping up the drive into censorship in Brazil, its Minister of Citizenship, Omar Terra, has suspended a call for applications for governmental TV funding – until new criteria are established for its application. The country’s secretary for culture, Henrique Pires, who reports to Terra, has resigned in protest of the incentive freeze. The suspension, for [...]

  • Adam Brody'Ready or Not' film premiere,

    Adam Brody to Executive Produce, Star in 'The Kid Detective'

    “Ready or Not’s” Adam Brody has signed on to star in “The Kid Detective.” Sophie Nelisse will co-star in the dramedy from writer-director Evan Morgan. Brody will star as a once-celebrated kid detective, now 31, who continues to solve the same trivial mysteries between hangovers and bouts of self-pity until a 16-year-old client (Nelisse) brings [...]

  • Alita: Battle Angel VFX

    How Previsualization Helps Create Pitches for Projects Like 'Alita: Battle Angel'

    Filmmakers are increasingly using previsualization, a now-standard technique for planning highly technical shots and sequences, as a tool for pitching a project to production companies, investors and studio executives — before a single full scene has actually been shot. More creatives are relying on the technique, dubbed “pitchvis,” to fashion a compelling and engaging presentation [...]

More From Our Brands

Access exclusive content