In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Judge” leads in spending with an estimated outlay of $10.1 million for spots that have aired 1,284 times across 41 networks through October 12. This is the fourth time in a row the comedy-drama has topped our chart — but all that spending didn’t seem to help much at the box office, as “The Judge” pulled in a disappointing $13.3 million on its opening weekend.
Notably, weekend box office champ “Gone Girl” doesn’t rank in our top 5 — though it did appear last time.
Even if you don’t know that “Book” is a computer-animated adventure comedy, you could guess its target market by its advertising strategy: Nick and Nick Toons got more of its spot placements than any other networks. Meanwhile, romantic drama “The Best of Me” went with TLC first, followed by MTV.
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/06/2014 and 10/12/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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