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‘Interstellar’ Tops the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Interstellar” leads in spending with an estimated outlay of $7.8 million for spots that have aired 1,295 times across 47 networks through November 2. Comedy Central and MTV2, in that order, got more of the ad placements for “Interstellar” than any other networks.

Comedy Central was also the first choice (followed by MTV rather than MTV2) for “Dumb and Dumber To,” which moves up a notch, from No. 4 last time to No. 3 this time with $5.1 million in estimated spend. It’s essentially tied with “The Hunger Games: Mockingjay – Part 1,” also at $5.1 million in estimated spend, but which we ranked below “Dumb” because it had fewer (though, on average, higher-priced) ad placements.

The debut of “Mockingbird” in our Top 5 means that something had to go — specifically, last week’s No. 5 finisher, “Ouija.”

It’s worth noting that “Interstellar” and “Big Hero 6,” our No. 1 and No. 2 spenders, are both eyeing potentially record-setting box-office debuts in the $55 million range.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.8M – Interstellar

Online Activity: 3.46% within the movie category*
National Airings: 1,295
Networks: 47
Most Aired On: Comedy Central, MTV2
Creative Versions: 27
Est. Lifetime TV Spend: $25.1M
Studio: Paramount Pictures
Started Airing: 09/28/14

$7M – Big Hero 6

Big Hero 6
Online Activity: 3.12% within the movie category*
National Airings: 889
Networks: 34
Most Aired On: Disney XD, Nick
Creative Versions: 44
Est. Lifetime TV Spend: $22.5M
Studio: Disney Motion Pictures (Pixar)
Started Airing: 07/13/14

$5.1M – Dumb and Dumber To

Dumb and Dumber To
Online Activity: 2.31% within the movie category*
National Airings: 698
Networks: 29
Most Aired On: Comedy Central, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $13.6M
Studio: Universal Pictures
Started Airing: 09/02/14

$5.1M – The Hunger Games: Mockingjay – Part 1

The Hunger Games: Mockingjay - Part 1
Online Activity: 2.50% within the movie category*
National Airings: 330
Networks: 23
Most Aired On: MTV, TV Guide Network
Creative Versions: 6
Est. Lifetime TV Spend: $7.4M
Studio: Lionsgate
Started Airing: 10/20/14

$3.5M – Nightcrawler

Online Activity: 2.37% within the movie category*
National Airings: 1,694
Networks: 38
Most Aired On: Spike, truTV
Creative Versions: 30
Est. Lifetime TV Spend: $18.8M
Studio: Open Road Films
Started Airing: 10/02/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/27/2014 and 11/02/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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