×
You will be redirected back to your article in seconds

‘Interstellar’ Tops the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Interstellar” leads in spending with an estimated outlay of $7.8 million for spots that have aired 1,295 times across 47 networks through November 2. Comedy Central and MTV2, in that order, got more of the ad placements for “Interstellar” than any other networks.

Comedy Central was also the first choice (followed by MTV rather than MTV2) for “Dumb and Dumber To,” which moves up a notch, from No. 4 last time to No. 3 this time with $5.1 million in estimated spend. It’s essentially tied with “The Hunger Games: Mockingjay – Part 1,” also at $5.1 million in estimated spend, but which we ranked below “Dumb” because it had fewer (though, on average, higher-priced) ad placements.

The debut of “Mockingbird” in our Top 5 means that something had to go — specifically, last week’s No. 5 finisher, “Ouija.”

It’s worth noting that “Interstellar” and “Big Hero 6,” our No. 1 and No. 2 spenders, are both eyeing potentially record-setting box-office debuts in the $55 million range.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.8M – Interstellar

Interstellar
Online Activity: 3.46% within the movie category*
National Airings: 1,295
Networks: 47
Most Aired On: Comedy Central, MTV2
Creative Versions: 27
Est. Lifetime TV Spend: $25.1M
Studio: Paramount Pictures
Started Airing: 09/28/14

$7M – Big Hero 6

Big Hero 6
Online Activity: 3.12% within the movie category*
National Airings: 889
Networks: 34
Most Aired On: Disney XD, Nick
Creative Versions: 44
Est. Lifetime TV Spend: $22.5M
Studio: Disney Motion Pictures (Pixar)
Started Airing: 07/13/14

$5.1M – Dumb and Dumber To

Dumb and Dumber To
Online Activity: 2.31% within the movie category*
National Airings: 698
Networks: 29
Most Aired On: Comedy Central, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $13.6M
Studio: Universal Pictures
Started Airing: 09/02/14

$5.1M – The Hunger Games: Mockingjay – Part 1

The Hunger Games: Mockingjay - Part 1
Online Activity: 2.50% within the movie category*
National Airings: 330
Networks: 23
Most Aired On: MTV, TV Guide Network
Creative Versions: 6
Est. Lifetime TV Spend: $7.4M
Studio: Lionsgate
Started Airing: 10/20/14

$3.5M – Nightcrawler

Nightcrawler
Online Activity: 2.37% within the movie category*
National Airings: 1,694
Networks: 38
Most Aired On: Spike, truTV
Creative Versions: 30
Est. Lifetime TV Spend: $18.8M
Studio: Open Road Films
Started Airing: 10/02/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/27/2014 and 11/02/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More Film

  • Chris Hemsworth'Avengers: Endgame' Film Premiere, Arrivals,

    Is Chris Hemsworth Ready to Leave the 'Avengers' Franchise?

    Chris Hemsworth isn’t exactly sure when he’ll leave the “Avengers” franchise. “There will come a day,” the “Thor” star told me when we sat down to chat for the second episode of “The Big Ticket,” Variety and iHeart’s new film podcast. “Whether it’s now or in the future, I don’t know…Who knows what the sort [...]

  • Michael B. JordanLAFH Awards 2019, Los

    Michael B. Jordan, Ronda Rousey Join Efforts to Help the Homeless

    Michael B. Jordan and WWE star Ronda Rousey were just two of the powerhouses that gathered in Hollywood Thursday night for the Los Angeles Family Housing’s annual fundraising celebration. The live-auction event, which brought together hundreds of top industry executives, philanthropists, and government partners, aimed to raise $2 million for LAFH, which builds permanent housing [...]

  • Sinemia

    Sinemia Shuts Down U.S. Movie-Ticket Subscription Service

    Sinemia, a would-be rival to MoviePass, is closing down its U.S. operations — telling customers it could not find “a path to sustainability” amid legal headaches, competitive pressures and the challenging economics of the business model. The company announced the shutdown in a notice on its website Thursday. “While we are proud to have created [...]

  • 'Death Stranding' is a 'Playground of

    'Death Stranding' is a 'Playground of Possibilities,' Will Make You Cry

    The Thursday evening conversation between game-making auteur Hideo Kojima and “Walking Dead” actor Norman Reedus about highly-anticipated PlayStation 4 game “Death Stranding” was filled with interesting anecdotes, but little in the way of hard fact. Instead, Kojima made a promise of sorts to the audience and seemingly fans everywhere waiting for more news on the [...]

  • Trailer for Cannes Directors’ Fortnight Entry

    Watch: Trailer for Cannes Directors’ Fortnight Entry ‘Song Without a Name’ (EXCLUSIVE)

    MADRID — Peru’s La Vida Misma and Paris-based sales agent Luxbox have dropped the first trailer and poster of Melina Leon’s “Canción sin nombre” (“Song Without a Name”), selected this week for the Cannes Festival’s Directors’ Fortnight. Written by Leon and Michael J. White, “Song Without a Name” sums up some of ambitions and focus [...]

  • 'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set

    'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set for China Debuts

    Disney’s new live-action “Aladdin” will release in China on May 24, day-and-date with North America, giving the studio a run of three films in Chinese theaters as many months.  Two other Hollywood titles will also hit the big screen in the Middle Kingdom in the coming months: “Pokemon: Detective Pikachu” on May 10 and the [...]

  • Patrimonio

    Film Review: 'Patrimonio'

    Though it never really went away on much of the globe, a sort of creeping feudalism is making such a striking comeback — with the ever-more-fabulously-rich squeezing the poor of every dime and resource — that Lisa F. Jackson and Sarah Teale’s documentary “Patrimonio” feels like a frightening portent. Will such crude appropriations of land [...]

More From Our Brands

Access exclusive content