‘Horrible Bosses 2’ Tops the Week’s TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Horrible Bosses” leads in spending with an estimated outlay of $11.2 million for spots that have aired 1,193 times across 43 networks through November 9. MTV and Spike, in that order, got more of the ad placements for “Horrible Bosses” than any other networks.

As a new chart entrant, “Horrible Bosses” spent $3.4 million more than the previous week’s No. 1 finisher, “Interstellar,” to displace them from the top spot. The other new entrant in our top 5 is “Penguins of Madagascar,” which spent an estimated $5.6 million — with most airings on Nick and Nick Toons.

Big Hero 6” — which led TV ad spending the week ending October 26 — won the box office last weekend with $56.2 million in revenues; held strong as #2 on the TV ad charts with an estimated outlay of $5.7 million.


Top Movie Commercials by Weekly TV Spend

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$11.2M – Horrible Bosses 2

Horrible Bosses 2
Online Activity: 0.19% within the movie category*
National Airings: 1,193
Networks: 43
Most Aired On: MTV, Comedy Central
Creative Versions: 12
Est. Lifetime TV Spend: $18.1M
Studio: Warner Bros.
Started Airing: 09/28/14

$5.7M – Big Hero 6

Big Hero 6
Online Activity: 8.26% within the movie category*
National Airings: 1,053
Networks: 33
Most Aired On: Disney XD, Nick
Creative Versions: 57
Est. Lifetime TV Spend: $28.2M
Studio: Disney Motion Pictures (Pixar)
Started Airing: 07/13/14

$5.6M – Penguins of Madagascar

Penguins of Madagascar
Online Activity: 0.97% within the movie category*
National Airings: 954
Networks: 38
Most Aired On: Nick, Nick Toons
Creative Versions: 6
Est. Lifetime TV Spend: $9.9M
Studio: Dreamworks
Started Airing: 10/15/14

$5.2M – Interstellar

Online Activity: 6.71% within the movie category*
National Airings: 1,507
Networks: 47
Most Aired On: Comedy Central, Science Channel
Creative Versions: 38
Est. Lifetime TV Spend: $30.1M
Studio: Paramount Pictures
Started Airing: 09/28/14

$4.7M – The Hunger Games: Mockingjay Part One

The Hunger Games: Mockingjay Part One
Online Activity: 18.76% within the movie category*
National Airings: 366
Networks: 25
Most Aired On: TV Guide Network, MTV
Creative Versions: 10
Est. Lifetime TV Spend: $12.1M
Studio: Lionsgate
Started Airing: 10/20/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/03/2014 and 11/09/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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