Toymaker Hasbro has named Josh Feldman head of development of the company’s film and TV division, Hasbro Studios.

Feldman most recently was director of development at Simon Kinberg’s Genre Films banner, where he worked on the “X-Men” and “Fantastic Four” films. He also helped Hasbro adapt “Magic: The Gathering” for the bigscreen at Fox.

At Hasbro, Feldman will focus on adapting the company’s toy properties into live action and animated films, working closely with the company’s TV arm. He reports to Stephen Davis, president of Hasbro Studios and global entertainment and licensing for Hasbro.

Hasbro already has successfully launched film franchises around its “Transformers” and “G.I. Joe” action figures and has films based on “Candy Land,” “Jem and the Holograms” and “Ouija” upcoming.

“With his tremendous experience in brand-focused film storytelling, Josh is ideally suited for this role as we look to expand our feature business,” which includes a third “G.I. Joe” film, Davis said. “His focus will be on both our franchise and new brands in live-action and animation, and Josh will work closely with the studio’s TV development, brand, design, digital and licensing teams to deliver full storytelling integration across our brand blueprint.”

Transformers: Age of Extinction” has earned nearly $1.07 billion since June.