GoDigital, Variance Films Merging, Forming Distribution Company Amplify

Company planning to release 7 to 10 titles annually

Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company.

GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday.

Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York City office. Mulvey will function as CEO.

Amplify plans to release seven to 10 films annually with an emphasis on matching quality films with the proper release strategy. Amplify execs will be attending Sundance and looking to acquire titles.

Variance and GoDigital will continue to exist as individual brands under Amplify, with Variance partnering directly with filmmakers and GoDigital remaining a major player in the digital distribution space. Marchetti will lead Variance with Sanderson overseeing the core digital distribution business of GoDigital.

The deal was orchestrated by Kevin Iwashina on behalf of Preferred Ventures, which has been a majority shareholder of GoDigital since 2012. GoDigital was founded in 2008 as a distributor of music and films via digital platforms.

Variance was also founded in 2008 and has released “Sound City,” “Gold Loves Uganda,” “Red Hook Summer,” “Go for Sisters” and “Amigo.”

 

 

More Film

  • ABBA performing as an unknown band

    The Secret Majesty of ABBA: They Were the Feminine Pop Opera of Their Time

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • Dwayne Johnson's 'Skyscraper' Leads China Box

    China Box Office Propels 'Skyscraper' to $75 Million Overseas

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • No Merchandising. Editorial Use Only. No

    Box Office: 'Equalizer 2' Narrowly Edges Past 'Mamma Mia! Here We Go Again' to Land at No. 1

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • Durban FilmMart Celebrates Women as Industry

    Durban FilmMart Celebrates Women as Industry Still Struggles With Transformation

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • MayFair, directed by Sara Blecher

    Sara Blecher’s ‘Mayfair’ Brings Feminine Gaze to Gangster Tale

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • Todd Brown, XYZ Films

    African Finance Under Spotlight at Durban FilmMart  

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

  • Ryan Reynolds'Deadpool' panel, Comic-Con International, San

    Ryan Reynolds Wants to Explore Deadpool's Bisexuality in Future Films

    Distributors GoDigital and Variance Films are merging and naming the new company Amplify, an all-rights film distribution company. GoDigital CEO Logan Mulvey and Variance Films President Dylan Marchetti made the pre-Sundance announcement Wednesday. Marchetti will serve as Amplify’s exec VP of theatrical distribution and marketing, joining the recently hired Kent Sanderson in Amplify’s New York […]

More From Our Brands

Access exclusive content