×
You will be redirected back to your article in seconds

‘Game of Thrones’ Should Play in Theaters, Exec Argues

Forget the water cooler.

Fans of shows such as “The Voice” and “Game of Thrones” could one day flock to theaters to watch key episodes on the big screen and revel in the twists and surprises together, Cinemark CEO Tim Warner predicted to Variety.

“They build up this huge fan base and there’s nowhere for the fan base to go,” Warner said.

Now that the majority of American theaters have converted to digital technology, there’s no technological impediment to pushing television content onto the widest of screens. Gone, by and large, are 35mm projectors. Broadcasting the finales of popular shows such as “Breaking Bad” across theater chains is a “no brainer,” Warner argued.

“‘Game of Thrones’ on the big screen would be so exciting,” Warner said. “It’s not that you can’t go to the bar and watch this stuff, but you can’t have that premium experience.”

However, studios may need to become more collaborative. Structurally, media conglomerates tend to run their television and film arms separately without allowing for much overlap.

“They’re going to have break down that barrier within the studios, so that all the content providers take a look at whatever content they’re doing and say, ‘Should this be going into this platform?'” Warner said.

“They’ve got to think of the theatrical platform as the largest pay-per-view platform in the world,” he added.

One recent example of innovation is “The Night Before Our Stars,” a special simulcast of the premiere of “The Fault in Our Stars” that screened in theater circuits courtesy of Fathom Events. Fans of the upcoming film were charged $25 to see the red carpet action, watch interviews with talent, and receive a charm bracelet  before seeing a screening of the film. Cinemark brought in roughly half a million dollars from its screenings, Warner said.

“My gut feeling is that a lot of the other studios are going to look at it and say, ‘Hey, look: When we’re doing a big premiere and there’s a huge fan base out there, we’re going to do something similar and connect it back to that movie-going audience,'” Warner said.

 

 

More Film

  • Little Woods

    Film Review: 'Little Woods'

    So much of the recent political debate has focused on the United States’ southern border, and on the threat of illegal drugs and criminals filtering up through Mexico. But what of the north, where Americans traffic opiates and prescription pills from Canada across a border that runs nearly three times as long? “Little Woods” opens [...]

  • Beyonce's Netflix Deal Worth a Whopping

    Beyonce's Netflix Deal Worth a Whopping $60 Million (EXCLUSIVE)

    Netflix has become a destination for television visionaries like Shonda Rhimes and Ryan Murphy, with deals worth $100 million and $250 million, respectively, and top comedians like Chris Rock and Dave Chappelle ($40 million and $60 million, respectively). The streaming giant, which just announced it’s added nearly 10 million subscribers in Q1, is honing in [...]

  • Roman Polanski extradition

    Academy Responds to Roman Polanski: 'Procedures Were Fair and Reasonable'

    UPDATE: The Academy of Motion Picture Arts and Sciences has responded to a lawsuit from director Roman Polanski that claimed he was unfairly expelled from the organization behind the Oscars. “The procedures taken to expel Mr. Polanski were fair and reasonable. The Academy stands behind its decision as appropriate,” a spokesperson said. The Academy’s statement [...]

  • Lorraine Warren dead

    Lorraine Warren, Paranormal Investigator Who Inspired 'The Conjuring,' Dies at 92

    Lorraine Warren, paranormal investigator and demonologist whose life inspired franchises like “The Conjuring” and “The Amityville Horror,” has died. She was 92. Warren’s son-in-law Tony Spera confirmed the news. Spera said on Facebook, “She died peacefully in her sleep at home.” He continued, “She was a remarkable, loving, compassionate and giving soul. To quote Will [...]

  • THE EXORCIST

    'Exorcist' Star Max Von Sydow Doesn't Let Age Define His Roles

    Max von Sydow turned 90 this month, which is a milestone for most people, but age has always seemed incidental to the actor. When he played the elderly, frail Father Merrin in “The Exorcist,” von Sydow was 44 — meaning he was the same age Bradley Cooper is today. In the 1950s, von Sydow had [...]

More From Our Brands

Access exclusive content