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‘Frozen’ Tops Home Video Sales Again

Walt Disney Studios’ “Frozen” was again the top-selling disc the week ending April 27. The animated feature has now been No. 1 on both national home video sales charts for five of the last six weeks – a reign only interrupted the second week in April by Warner’s “The Hobbit: The Desolation of Smaug,” which came in at No. 4 this week after falling to No. 3 the previous week.

“Madea’s Neighbors from Hell,” the latest in Lionsgate’s enormously successful Tyler Perry franchise, debuted at No. 2 on Nielsen VideoScan’s First Alert sales chart, which tracks overall disc sales, DVD and Blu-ray Disc combined. The direct-to-video release is not available on Blu-ray Disc.

Universal Studios’ “Ride Along” – an urban comedy with Ice Cube and Kevin Hart with a domestic box office gross of $134.2 million – finished the week at No. 3 on the First Alert chart after bowing at No. 2 the prior week.

Rounding out the First Alert top five: another Universal Studios release, the animated “The Nut Job,” which debuted at No. 4 the prior week after earning $64.2 million in U.S. theaters.

On Nielsen’s dedicated Blu-ray Disc sales chart, “Frozen” was followed by “The Hobbit” at No. 2, “Ride Along” at No. 3 and “The Nut Job” at No. 4, with 20th Century Fox’s Ben Stiller comedy “The Secret Life of Walter Mitty” finishing the week at No. 5, up a notch from its No. 6 debut the prior week.

“The Secret Life of Walter Mitty,” with a box office haul of $58.2 million, held pat at No. 6 on First Alert.

Across the board, the percentage of Blu-ray Disc sales was down. “The Hobbit” generated 48% of its total unit sales from the high-definition format, but Blu-ray accounted for less than 40% of sales of the other recently released titles – including Frozen, which in its sixth week in stores generated just 36% of its sales from Blu-ray Disc, down from 50% its first week and 45% its second week.

On Home Media Magazine’s rental chart for the week, Universal Studios’ “Homefront” returned to the No. 1 spot, switching places with Warner’s “Grudge Match,” No. 1 the previous week. Twentieth Century Fox’s “Walking with Dinosaurs: The Movie” debuted at No. 3 now that its 28-day holdback from key rental outlets Netflix and Redbox is over.

Rounding out the top five rentals for the week: Paramount’s “The Wolf of Wall Street” at No. 4 and “Anchorman 2: The Legend Continues,” also from Paramount, at No. 5.

Thomas K. Arnold is editorial director of Home Media Magazine.

Top 20 Nielsen VideoScan First Alert chart for week of 4/27/2014:
1. Frozen
2. Tyler Perry’s Madea’s Neighbors from Hell (new)
3. Ride Along
4. The Hobbit: The Desolation of Smaug
5. The Nut Job
6. The Secret Life of Walter Mitty
7. The Pirate Fairy
8. The Wolf of Wall Street
9. The Hunger Games: Catching Fire
10. Philomena
11. 47 Ronin
12. August: Osage County
13. The Amazing Spider-Man
14. Anchorman 2: The Legend Continues
15. Rio
16. Despicable Me 2
17. Thor: The Dark World
18. Grudge Match
19. Walking with Dinosaurs: The Movie
20. Gravity

Top 10 Home Media Magazine rental chart for week of 4/27/2014:

1. Homefront
2. Grudge Match
3. Walking with Dinosaurs: The Movie
4. The Wolf of Wall Street
5. Anchorman 2: The Legend Continues
6. Frozen
7. 12 Years a Slave
8. Gravity
9. Out of the Furnace
10. American Hustle

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