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‘Frozen’ Easily Tops Home Video Sales Charts

Walt Disney Studios’ “Frozen” easily debuted at No. 1 on both national home video sales charts the week ending March 23, selling more than three times as many copies as all 19 other titles on the Nielsen VideoScan First Alert top 20 sales chart combined.

The year’s Oscar winner for animated feature film, “Frozen” earned nearly $400 million at the domestic box office alone, with a global ticket tally of more than $1 billion – only the second animated feature to cross that milestone, after another Disney film, “Toy Story 3.” Last week Disney reported first-day disc sales of 3.2 million units, a tally that includes advance orders.

Two other new releases debuted high on both the First Alert chart, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc sales chart. Another Disney film, “Saving Mr. Banks,” about the real-life drama behind the making of “Mary Poppins,” debuted at No. 2 after earning $83.2 million in theaters. And the Sony Pictures crime drama “American Hustle,” which grossed $149.9 million on the big screen, bowed at No. 3.

But neither film came anywhere close to moving as many discs as “Frozen.” “Saving Mr. Banks” sold 6.3% as many discs, while “American Hustle” moved 4.9% as many units.

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The troika of new releases pushed “The Hunger Games: Catching Fire” out of the No. 1 spot it’s held for two weeks. The sequel slipped to No. 4 on both sales charts its third week in stores, with Disney’s “Thor: The Dark World” rounding out the top five – moving up two notches from No. 7 on First Alert, but down three slots, from No. 2, on the prior week’s Blu-ray Disc sales chart.

“Frozen” generated 50% of its total unit sales from Blu-ray Disc, more than either “Saving Mr. Banks” (42%) or “American Hustle” (49%).

On Home Media Magazine’s video rental chart for the week, “American Hustle” debuted at No. 1, bumping “The Hunger Games: Catching Fire” to No. 2. “Frozen” bowed at No. 3, while “Thor: The Dark World” and 20th Century Fox’s “The Counselor” each slipped a notch to finish the week at No. 4 and No. 5, respectively.

Thomas K. Arnold is editorial director of Home Media Magazine.

Top 20 Nielsen VideoScan First Alert chart for week of 3/16/2014:

1. Frozen (new)
2. Saving Mr. Banks (new)
3. American Hustle (new)
4. The Hunger Games: Catching Fire
5. Thor: The Dark World
6. Gravity
7. 12 Years a Slave
8. Homefront
9. Mandela: Long Walk to Freedom (new)
10. Barbie: The Pearl Princess
11. Book Thief
12. Despicable Me 2
13. Catching Fire/Hunger Games Two-Pack (Walmart only)
14. Reasonable Doubt (new)
15. Cloudy with a Chance of Meatballs
16. The Jungle Book
17. Out of the Furnace
18. Achmed Saves America (new)
19. Game of Thrones: The Complete Third Season
20. Ender’s Game

Top 10 Home Media Magazine rental chart for week of 3/16/2014:

1. American Hustle
2. The Hunger Games: Catching Fire
3. Frozen
4. Thor: The Dark World
5. The Counselor
6. Dallas Buyers Club
7. The Best Man Holiday
8. Captain Phillips
9. About Time
10. Free Birds

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