Film Factory’s Vicente Canales, one of Europe’s most experienced genre pic sellers, has launched a genre label, Fear Factory, focusing on European – especially Spanish – and Latin America scarefare.

Unveiled at Berlin’s European Film Market, Fear Factory’s first slate includes “Shrew’s Nest,” godfathered by Alex de la Iglesia, “Purgatory,” from “The Impossible” producer Apaches Ent., and “Damned Friday,” helmed by [REC] director Paco Plaza.

Set up at Pokeepsie Films, the new production house of De la Iglesia and actress Carolina Bang, the ’50 Spain-set “Shrew’s Nest” turns on a agoraphobic woman (Macarena Gomez) who cares on her own for her small sister. Years pass until an attractive man (Hugo Silva) knocks on her door, begging for help. Her sister is now not so young. The man may never get out of the sisters’ flat alive. Esteban Roel and Juan Fernando Andres co-direct.

A psychological thriller turning on a baby-sitting gig from hell, “Purgatory” marks the first lead role for Oona Chaplin, memorable Robb Stark’s wife in “Game of Thrones,” Catalan helmer Pau Teixador debut (Variety, Nov. 29, 2013).

“Buried’s” Adrian Guerra, who also co-produces “The Gunman,” with Sean Penn and Javier Bardem, produces “Friday,” a gritty vampire tale starring Leticia Dolera (Variety, Feb. 6, 2014).

Fear Factory’s first slate also features psychopath-on-the-loose slasher “Bloody April Fools,” helmed by 12-directors, one per sequence.

“Spanish genre is tradition, a brand known worldwide. Spanish genre movies are among its only films that can pre-sell. There’s enormous young talent,” Canales said.

“Latin America has huge potential. There will be great Latin American genre films,” he added.