×

‘Fifty Shades’ Trailer Tops All Films on Social Media This Year

Saints are no match for sin on Facebook.

The “Fifty Shades of Grey” trailer surpassed a pair of religious films, “Son of God” and “Heaven is for Real,” to become the most active film year to date on the social media platform in the first 24 hours since it was released, according to data compiled by ListenFirst Media.

The full trailer received 1.2 million Facebook likes, shares and comments since its Thursday morning debut on NBC’s “Today” — more than any other film over the past year.

In the first 24 hours since the spicy trailer’s launch, the social media platforms for the “Fifty Shades” film gained steam by attracting 986,000 new followers on Facebook, Twitter and Instagram. With still six months until its theatrical release, the film now has more than 3.9 million fans on its social media platforms. That total is more than any other non-franchise films has amassed six months prior to their releases since January 2013.

Since the trailer’s launch, there have been 374,000 mentions of hashtags related to “Fifty Shades”; that number grows to 1 million when keywords related to the movie are included. This compared  to the 237,000 Twitter mentions that hashtags for this summer’s romantic drama “The Fault in Our Stars” received the day it opened in theaters, which was the most year to date.

It made waves overseas as well in the first 24 hours since release, garnering 5.9 million views on The Universal UK YouTube channel in addition to the already 6.6 million views on the film’s YouTube channel powered in the U.S.

The most active demographic on Facebook that responded to “Fifty Shades” was 25 to 34-year-old women, according to data pulled by TV ad tracker iSpot.tv from social intelligence firm Wayin. “Fifty Shades,” which shares the young adult women demographic with “The Fault in Our Stars” surpassed the amount of mentions that “Fault” received on Twitter.

Universal’s film bows in theaters Feb. 13, 2015.

Correction: An earlier version of this story erroneously indicated that the number of Facebook likes, shares and comments the “Fifty Shades” trailer received was more than any other film since January 2013. Bu that number was only more than any other film in the current year. January 2013 should have referred to a different statistic, one that compared how many social media fans “Fifty Shades” received six months prior to its release to all other non-franchise films.

More Film

  • Alicia Rodis photographed by Alicia Rodis

    SAG-AFTRA Moves to Standardize Guidelines for Intimacy Coordinators

    SAG-AFTRA is moving to standardize guidelines for intimacy coordinators as part of an effort to establish policies for union members when their work involves nudity and simulated sex. “Our goal is to normalize and promote the use of intimacy coordinators within our industry,” said SAG-AFTRA president Gabrielle Carteris. “Intimacy coordinators provide an important safety net for [...]

  • The Lion King

    Box Office: 'The Lion King' Roars Overseas With Mighty $269 Million

    Disney’s “The Lion King” certainly felt the love this weekend, generating $269 million at the international box office. Director Jon Favreau’s remake of the classic Disney cartoon now holds the eighth-biggest debut of all time overseas, even with China opening last weekend. Combined with a stellar $185 million start in North America, “The Lion King” [...]

  • Scarlett JohanssonMarvel Studios panel, Comic-Con International,

    Scarlett Johansson Reveals What We'll Learn About Black Widow in Stand-Alone Movie

    Scarlett Johansson can finally talk about her upcoming “Black Widow” movie. While she can’t divulge spoilers, she let out a big sigh of relief after the film was officially announced on Saturday during the Marvel Studios presentation at Comic-Con. “I feel like a weight has been lifted,” the Oscar nominee told Variety. “Black Widow” is [...]

  • The Lion King Box Office

    Box Office: 'The Lion King' Rules With $185 Million Debut

    Simba and Mufasa reigned supreme this weekend as Disney’s “The Lion King” dominated box office charts. Director Jon Favreau’s remake of the animated classic collected a massive $185 million from 4,756 North American theaters during its first three days of release. In yet another win for Disney, the movie landed the best domestic launch for [...]

  • Creative-Producers-Indaba-Cover-Image-1920x1080-px-2

    Realness, EAVE, IFFR, Sundance Launch African Producers Network

    DURBAN–South Africa’s Realness Institute, EAVE, the Intl. Film Festival Rotterdam, and the Sundance Institute are joining forces to create the Creative Producers Indaba, a professional training program designed to support emerging African producers. Inspired by initiatives such as the EAVE Producers Workshop and Sundance’s Creative Producing, the program will bring together 15 participants to develop [...]

  • BOTM-Eve-Viper-Gang

    Director Angus Gibson: My Audience is ‘Young, Black South Africans’

    DURBAN–Sophiatown, 1958. On the outskirts of Johannesburg, as the apartheid police prepare to demolish the community at the heart of black South African cultural and intellectual life, a notorious gang leader is determined to make a last stand. Resisting the forced evictions that will transport the residents of Sophiatown to a desolate township miles away, [...]

  • marvel

    Marvel Phase 4 Plan Revealed, But Comic-Con’s Big Winner is Disney Plus

    In a triumphant return to the San Diego Comic-Con main stage, leadership at Marvel Studios managed some splashy surprises and showed off risky creative bets for the next two years of content coming from the superhero operation. But the biggest takeaway from the Saturday presentation inside Hall H was how important Marvel will make Disney [...]

More From Our Brands

Access exclusive content