Edelman, UTA, United Entertainment Group Form Marketing Venture

Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace.

“This really is a situation were one plus one equals three,” Moses told Variety.

The new company will keep the United Entertainment Group moniker as an entertainment, sports and experiential marketing agency. DJE’s Matter subsidiary will be merged with the existing UEG, which will retain its 100 employees and its current operations in New York, Los Angeles, Chicago, Dallas and San Francisco.

Edelman and United Entertainment Group have both worked with Starbucks on campaigns. Talks to form the partnership began early this year, according to Gail Becker, Edelman’s president of strategic partnerships and global integration.

“This partnership fuels our capability to provide powerful solutions for our clients and dramatically sets the stage for future growth,” she added.

Becker said the partnership’s first campaigns should begin appearing in the coming weeks.

UTA topper Jeremy Zimmer said, “Through this partnership, we have a unique opportunity to evolve the competitive landscape – combining skillsets, resources and bandwidth to create a full-service marketing offering rooted in proven expertise.”

UEG was originally created in 2007 as a joint venture with UTA to bridge the gap between Hollywood and Madison Avenue.

 

 

More Film

  • Nathan Fillion Made His Own 'Uncharted'

    Nathan Fillion Made His Own 'Uncharted' Fan Film

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

  • Stanley Kubrick Arriflex

    Found: Stanley Kubrick's Lost Screenplay, 'Burning Secret'

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

  • Director Hirokazu Kore-eda holds the Palme

    Juliette Binoche, Ethan Hawke Confirmed for Hirokazu Kore-eda’s ‘Verite’

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

  • STX Targeting August IPO in Hong

    STX Targeting August IPO in Hong Kong (Report)

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

  • ANT-MAN AND THE WASP

    Korea Box Office: ‘Ant-Man’ Stays Bigger Than ‘Skyscraper’

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

  • China Box Office: 'Dying' Holds off

    China Box Office: 'Dying to Survive' Scores $69 Million, Holds Off 'Hidden Man'

    Edelman parent DJE Holdings, United Talent Agency and United Entertainment Group topper Jarrod Moses are teaming on a joint marketing venture aimed at busting through the clutter of the marketplace. “This really is a situation were one plus one equals three,” Moses told Variety. The new company will keep the United Entertainment Group moniker as […]

More From Our Brands

Access exclusive content