×
You will be redirected back to your article in seconds

DreamWorks Animation Acquires Rights to Felix the Cat

Iconic cartoon character Felix the Cat has found a home with Jeffrey Katzenberg at DreamWorks Animation.

The DreamWorks Animation CEO unveiled the acquisition Tuesday during a presentation at the Licensing Expo in Las Vegas, touting the 95-year-old character as “the latest major addition to DreamWorks’ evergreen properties.”

Katzenberg did not reveal specific plans for a Felix movie, saying instead that the cat will become a fashion brand. He also noted that the character is “especially popular” in Asia.

“Today, DreamWorks has acquired all rights to Felix the Cat,” Katzenberg said. “Felix really goes beyond evergreen status and rises to something even more uncommon, as he is a true icon. We plan to make him one of the most desired fashion brands in the world.”

Felix became popular in the 1920s in animated shorts, a comic strip and  merchandise such as ceramics, toys and postcards. Felix cartoons began airing on TV in the 1950s with the cat having a “Magical Bag of Tricks” that could assume a variety of shapes.

The 1950s show was owned by Classic Media but the Felix character itself still belonged to the grandson of the character’s creator.

DreamWorks Animation acquired Classic Media in 2012 from private equity group Boomerang Media Holdings for $155 million. The library includes family characters and brands — such as Casper, George of the Jungle, Where’s Waldo and Rocky and Bullwinkle — along with 450 films and more than 6,100 episodes of animated and live-action programming.

Katzenberg also revealed plans for a “DreamWorks’ DreamHouse” location-based entertainment initiative scheduled to begin this holiday season. “It will be hosted by our characters and will include a thrilling four-minute flight on Santa’s sleigh to visit the big guy in his home at the North Pole,” he said.

More Film

  • Wings Over Everest

    Terence Chang's 'Wings Over Everest' Set to Swell China's Rescue Film Genre

    “Wings over Everest,” a new action adventure film from veteran producer Terence Chang and “Wolf Warrior 2” producer Lu Jianmin, is poised to join the burgeoning Chinese sub-genre of rescue movies.   The Chinese- and English-language film stars Chinese actress Zhang Jingchu (“Project Gutenberg”; “Mission Impossible: Rogue Nation”), Japanese actor Koji Yakusho (“Babel”; “Memoirs of a [...]

  • The Eight Hundred (The 800)

    China Film Marketing Firms Must Adapt To Internet Age, Says Huayi's Jerry Ye

    Huayi Brothers Pictures CEO and media group VP Jerry Ye made no mention Sunday of the abrupt cancellation of the premiere for his firm’s highly anticipated war epic “The Eight Hundred,” which was set to be the Shanghai Intl. Film Festival’s opening film the night before. Instead, he looked to the future at a panel [...]

  • The Meg

    Chinese Script Development Requires A Different Touch, Top Producers Say

    Leading film producers highlighted the challenges of developing good scripts in China and abroad at a panel during the Shanghai International Film Festival on Sunday. Wanda Media GM Jiang Wei (aka Wayne Jiang) recommended that producers remain aware of the real differences between the scriptwriting process for Chinese productions versus international and co-productions. The fundamental [...]

  • Lou Ye's "Spring Fever"

    Shanghai: Previously-Banned Producer Nai An Now Hails Chinese Film Funding

    At a panel on indie film production at the Shanghai Intl. Film Festival, Chinese and foreign producers discussed the shifting funding landscape for their projects over the years. Nai An, the longtime collaborator of controversial sixth generation Chinese filmmaker Lou Ye, kicked off the talk with a look back at her producing career, which has [...]

  • My Dear Friend

    Shanghai Film Review: 'My Dear Friend'

    Like a slow-acting hallucinogen, Chinese director Yang Pingdao’s audaciously strange and sorrowful feature debut works its magic so gradually that it’s with a slight surprise that halfway through you glance down and realize you’re high off the social-realist ground, suspended surreally in the air. At first a gritty tale of feckless men abandoning their families [...]

  • Agent M (Tessa Thompson) and Agent

    Box Office: 'Men in Black: International' Ranks No. 1 Overseas With $74 Million

    Sony’s “Men in Black: International” is making good on its title, leading overseas box office charts with $74 million from 56 foreign territories. Combined with its disappointing $28 million start in North America, the latest chapter in the sci-fi action series debuted with $102.2 million globally. “Men in Black: International” sees “Thor: Ragnarok” co-stars Tessa [...]

  • Agent H (Chris Hemsworth) and Agent

    'Men in Black: International' Leads Box Office With Muted $28 Million

    Hollywood seems to be coming down with a contagious case of franchise fatigue this summer, as “Men in Black: International” and “Shaft” become the latest sequels largely dismissed by moviegoers in North America. Sony’s “Men in Black: International” led ticket sales at the box office this weekend with $28.5 million, but still fell short of [...]

More From Our Brands

Access exclusive content