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‘Divergent’ Stands Strong in Video Sales, Rentals

Lionsgate’s dystopian sci-fi thriller “Divergent” held off several new releases in the week ending Aug. 17 to top the Nielsen VideoScan First Alert sales chart, which tracks overall DVD and Blu-ray Disc combined unit sales, as well as VideoScan’s dedicated Blu-ray Disc chart and the Home Media Magazine weekly rental chart for a second consecutive week.

The Cinedigm-distributed faith-based drama “God’s Not Dead” repeated in the No. 2 spot on First Alert, selling 64.6% as many copies as “Divergent.” The title, with 26% of its units sold coming in the high-definition format, fell to No. 5 on the Blu-ray chart with 38.8% as many unit sales as “Divergent,” which had 43% of its total sales on Blu-ray. “God’s Not Dead” dropped to No. 9 on the rental chart from No. 6 a week earlier.

Disney’s “Muppets Most Wanted” was the top new release for the week, debuting at No. 3 on First Alert with 56.3% as many units sold as “Divergent,” and No. 2 on the Blu-ray chart with 72.1% as many Blu-rays sold as the top title. The eighth film in the “Muppets” franchise, “Muppets Most Wanted” grossed $51.2 million at the domestic box office, a far cry from the $88.6 million of its predecessor.

Warner’s direct-to-video release of the animated “Batman: Assault on Arkham” debuted at No. 5 on First Alert and No. 3 on the Blu-ray chart, while Warner’s “The Lego Movie” landed at No. 4 on both charts.

The only other new release in the top 10 was Image Entertainment’s “Rage,” a Nicolas Cage starrer that landed at No. 8. Universal Studios’ comedy sequel “A Haunted House 2” debuted at No. 13 and the Disneynature documentary “Bears” bowed at No. 16.

Disney’s release of some of its animated films on Blu-ray pushed a few of them back onto the charts, with 1997’s “Hercules” moving up to No. 17 on First Alert (No. 8 on the Blu-ray chart), and 1999’s “Tarzan” swinging into the No. 20 spot (No. 9 on the Blu-ray chart).

On the rental chart, “Divergent” was followed by Warner’s “Transcendence,” which moved up to No. 2 after coming off a special 21-day holdback at Redbox. Fox’s “Rio 2” came off its 28-day Redbox delay to rise to the No. 3 rental spot. Following Paramount’s “Noah” at No. 4, “Rage” debuted as the No. 5 rental. “Muppets Most Wanted” bowed at No. 10.

John Latchem is managing editor of Home Media Magazine.

Top 20 Nielsen VideoScan First Alert chart for week of 8/17/2014:

1. Divergent
2. God’s Not Dead
3. Muppets Most Wanted (New)
4. The Lego Movie
5. Batman: Assault on Arkham (New)
6. Heaven Is for Real
7. Noah
8. Rage (New)
9. The Other Woman
10. Rio 2
11. Need for Speed
12. Frozen
13. A Haunted House 2 (New)
14. Oculus
15. 300: Rise of an Empire
16. Bears (New)
17. Hercules (New on Blu-ray)
18. Space Jam
19. Teenage Mutant Ninja Turtles: The Original Movie
20. Tarzan (New on Blu-ray)

Top 10 Home Media Magazine rental chart for week of 8/17/2014:

1. Divergent
2. Transcendence (New to rental)
3. Rio 2 (New to rental)
4. Noah
5. Rage (New)
6. Heaven Is for Real
7. Bad Words
8. Need for Speed
9. God’s Not Dead
10. Muppets Most Wanted (New)

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