×

Disney Adds Movies to China’s You On Demand Mobile Service

Disney has expanded its deal with China’s You On Demand, adding films to the company’s mobile service, You Cinema.

As part of the pact with Disney Media Distribution, You On Demand will provide library titles like “Alice in Wonderland” and “Pirates of the Caribbean,” as well as older Marvel movies through its subscription-based package. New releases, including “Thor: The Dark World” and “Saving Mr. Banks,” will be available as direct purchases through its transaction VOD offering.

Disney has been providing films to You On Demand’s VOD service for cable platforms since 2012, but only through the company’s cable-based service. That now expands to mobile, which You Cinema is also phasing in films from Lionsgate. The app already features movies from Paramount, including the latest “Star Trek” and “G.I. Joe” sequels.

You On Demand operates as a 20-year joint venture with CCTV-6′s TV arm of China Home Cinema.

Its films and TV shows originally were only available as PPV titles through cable boxes, now available in 18 million homes, which helped entice Hollywood to offer up their entertainment, given that it’s easier to protect content from piracy through set tops and monitor how the entertainment is being consumed.

Each film costs around $1 to $3, a pricepoint that was purposely kept low to entice consumers to make the switch from pirated fare to legitimately distributed pics at a higher quality through cable boxes already in their homes.

Yet as the Chinese market continues to grow into an important revenue stream for Hollywood, studios see the distribution of films on mobile devices in the country as the next phase in how they get their films in front of audiences there — especially as more consumers watch movies on their mobile devices. China now ships more smartphones than the U.S. and those are expected to grow 25% this year to 450 million units, according to research firm IDC.

As it’s sought to grow its service, YOD inked a deal last year with Huawei, the third largest smartphone maker, to pre-load YOD on its Mate-branded handsets.

“Disney films define quality family entertainment and we’re thrilled that You On Demand will be showcasing Disney content to the world’s largest media audience,” said former WWE executive and You On Demand chairman Shane McMahon. “This partnership marks the next step in You On Demand’s commitment to provide rich and diverse content to customers anytime and anywhere on a wide variety of platforms, including mobile, digital cable, IPTV, Over-the-Top and online.”

You On Demand, which operates from New York and Beijing, also has content deals with NBCUniversal, Warner Bros., Miramax Films, and Magnolia Pictures, and Chinese filmmakers. Talks are underway with Fox and Sony.

More Film

  • Elsie Fisher and Bo Burnham2019 Writers

    Writers Guild Announces 2020 Awards Show Date

    The 72nd Annual Writers Guild Awards will take place in coinciding ceremonies in Los Angeles at the Beverly Hilton and the Edison Ballroom in New York on Feb. 1, the Writers Guild of America announced. The WGA will begin voting in November and will reveal this year’s TV nominees Dec. 5 and film Jan. 6. [...]

  • Tarantino Movies Ranked Illustration

    All of Quentin Tarantino's Movies Ranked

    In the history of cinema, has any director done more to elevate the idea of movies as cool than Quentin Tarantino? Certainly, the idea that films could be made by fans dates back at least to the French New Wave, when a group of die-hard critics stepped behind the camera. A few years later, Spielberg, [...]

  • A Stranger on the Beach

    Anonymous Content Wins Film Rights to Michele Campbell's 'A Stranger on the Beach' (EXCLUSIVE)

    Anonymous Content has won the adaptive rights to the forthcoming Michele Campbell novel “A Stranger on the Beach.” In a competitive situation, Anonymous outbid multiple players for the thriller, which it will adapt for the big screen with in-house producers Alex Goldstone and Rosalie Swedlin. “Stranger” has been likened to sensual thrillers like “Fatal Attraction” [...]

  • Ridley Scott Matt Damon Ben Affleck

    Ridley Scott, Matt Damon, Ben Affleck and Nicole Holofcener Team on 'The Last Duel'

    Ridley Scott looks to have his next directing job, as he has signed on to direct “The Last Duel” with Matt Damon and Ben Affleck attached to star. Damon and Affleck co-wrote the script with Oscar-nominated Nicole Holofcener. Scott, Damon and Affleck all producing along with Scott’s producing partner Kevin Walsh. Drew Vinton is also [...]

  • Jonathan Taylor Thomas Ed Asner Elliott

    Jonathan Taylor Thomas, Ed Asner, Elliott Gould Seek SAG-AFTRA Board Seats

    Ed Asner, Elliott Gould and Jonathan Taylor Thomas are seeking SAG-AFTRA national board seats as members of presidential candidate Matthew Modine’s progressive Membership First slate. Asner is the former president of the Screen Actors Guild, serving two terms from 1981 to 1985, and winning five Emmys for his role as Lou Grant and two others [...]

  • Natalie Portman Thor Comic Con

    Comic-Con: Marvel 'Shock and Awe' Strategy Dominates Twitter Buzz

    Disney’s Marvel Studios handily won the hype trophy from this year’s Comic-Con International San Diego. Marvel Studios — which returned to the 2019 Comic-Con stage with a chock-full Phase 4 slate of announcements — dominated the discussion on Twitter out of the convention, capturing the biggest volume of buzz for nine of the top 10 [...]

More From Our Brands

Access exclusive content