LAS VEGAS – Samba at 10 a.m. Check. Fake cops talking over studio topper Jim Gianopulos. Check.
It may be the last day of CinemaCon, but Twentieth Century Fox wanted to ensure exhibitors and executives alike were not only alert, but jazzed for the studio’s slate in their presentation, not least of which began with Fox’s domestic distribution chief Chris Aronson wearing a Brazilian style headdress. Hip hip artist B.o.B. and Ester Dean opened the presentation with a live performance of their “Rio 2” song, complete with handfuls of feathered samba dancers.
During Aronson’s brief time on stage, he fired back at NATO’s Mitch Newhouse earlier comment and announced that it was Fox’s fifth consecutive year grossing over $3 billion at the worldwide box office.
The showmanship continued as Gianopulos ran through the coming films with help from Cameron Diaz and Leslie Mann, both from “The Other Woman,” along with Shailene Woodley, star of the already buzz-building “The Fault in Our Stars.”
Woodley says the film, based on a book of the same name by John Green, was so important to her that she volunteered to be a production assistant or caterer, just to help it get made.
“It rewrote the way I look at every breath” she told the audience.
Gianopulos also paired the three big-ticket blockbusters, “X-Men: Days of Future Past,” “Dawn of the Planet of the Apes” and DreamWorks Animation “How to Train Your Dragon 2” together.
In addition, the studio showed sneak peek of David Fincher’s “Gone Girl,” starring Ben Affleck.
Fox also aired a scene of “Secret Service,” starring Samuel L. Jackson and Colin Firth as a nimble and bespectacled James Bond-esque character and directed by “X-Men: First Class” helmer Matthew Vaughn. Attendees definitely earmarked the film as having both domestic and international appeal.
“Night at the Museum 3,” Ridley Scott’s “Exodus: Gods and Kings” — with a svelte Christian Bale as Moses — and Guillermo Del Toro’s animated adventure “Book of Life” also rounded out the presentation.
The presentation ended with a bang when Jake Johnson and Damon Wayans Jr., stars of director Luke Greenfield’s upcoming comedy “Let’s Be Cops,” barged in wearing police uniforms. The duo used bullhorns to disrupt Gianopulos’ closing remarks and reveal the trailer for their August 13 release.