After the dust settled and the final numbers were tallied, Universal Pictures’ “Ouija” emerged as the top film of Halloween weekend.
The PG-13 chiller about a seance gone wrong pulled in $10.7 million across 2,899 North American theaters.
Its status was in doubt, given that initial estimates had a virtual tie between “Ouija” and “Nightcrawler.” Both films’ early projections were a little high, as each reported doing $10.9 million at the holiday box office.
“Nightcrawler” was just shy of those numbers, pulling in $10.4 million from 2,766 locations. The film follows am ethically compromised crime scene videographer (Jake Gyllenhaal) in his relentless quest for “if it bleeds, it leads” stories. Open Road picked up the $8.5 million production out of the Cannes Film Festival.
“Ouija” represents a low-budget triumph for Universal and horror producer Jason Blum. Produced for less than $5 million, the film has grossed more than seven times its budget after two weeks in theaters. Its domestic total stands at $34.8 million.