×
You will be redirected back to your article in seconds

AFM: On Ent. Plays With Wild Bunch, Pathe on Playmobil Pic (EXCLUSIVE)

Paris-based ON Entertainment, one of Europe’s leading production companies, is partnering up with Wild Bunch and Pathe on an $80 million animated feature based on the iconic Playmobil toys’ brand.

On Entertainment, which is topped by Dimitri Rassam and Aton Soumache, secured film rights to the Playmobil toys.

Pathe and Wild Bunch are co-developing the feature, while Wild Bunch will be handling worldwide sales.

Bob Persichetti, who worked as head of story on “Monsters vs. Aliens,” “Shrek 2” and “Puss in Boots” is spearheading the development. Persichetti most recently worked on Mark Osborne’s (“Kung Fu Panda”) “The Little Prince,” which ON Entertainment is also producing.

Rassam told Variety the Playmobil toon will bring back the same creative team as “The Little Prince.”

The production will be set up in Montreal, at ON Entertainment’s animation division.

The ambitious toon feature is being produced by Dimitri Rassam, Soumache, Alexis Vonarb and Moritz Borman. Axel von Maydell’s Morgen Studios is co-producing.

Since its creation, Playmobil has sold over 2.7 billion figurines. Designed by Hans Beck, the toys have become a favorite for children in more than 100 countries worldwide.

Comprising more than 30 different play worlds, the toys brand will likely provide the filmmakers rich narrative material. It also has a significant advantage of attracting both boys and girls.

The first-ever Playmobil toon set for theatrical release, the feature is expected to roll out worldwide at the end of 2017.

“The Little Prince,” sold worldwide by Wild Bunch, will be theatrically released in France end of 2015.

Rassam, whose recent credits include Benicio Del Toro starrer “Escobar: Paradise Lost,” was named among Variety’s 10 Producers to Watch this year.

More Film

  • South Mountain

    Film Review: 'South Mountain'

    “South Mountain” joins the company of “Gloria Bell” and “Diane” as yet another 2019 drama intimately attuned to the literal and emotional plight of a middle-aged woman. In the case of Hilary Brougher’s incisive feature, the female in question is Lila (Talia Balsam), whose quiet life in upstate New York is destabilized by a continuing [...]

  • The Good Girls

    Shanghai Film Review: 'The Good Girls'

    The economy’s a mess but Sofía’s hair is perfect in Alejandra Márquez Abella’s “The Good Girls,” a film that is all surface in a way that is not, for once, a negative. The primped, powdered and shoulder-padded story of the fall from grace of a 1980s Mexican socialite is all about buffed and lustrous surfaces [...]

  • ‘Midsommar’ Traumatizes Early Audiences (Who Totally

    ‘Midsommar’ Traumatizes Early Audiences (But in a Good Way)

    Ari Aster can likely cross off “sophomore slump” from his list of many nightmares. Distributor A24 let loose the follow-up to the director’s widely praised, commercial hit debut “Hereditary” with two buzz screenings, which ran simultaneously in New York and Los Angeles on Tuesday night. Response was almost unanimously positive, if not significantly rattled. “Holy [...]

  • Toy Story 4 Forky

    ‘Toy Story 4’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Disney Pixar claims the top spot in spending with “Toy Story 4.” Ads placed for the animated film had an estimated media value of $5.53 million through Sunday for 1,073 national ad airings on 38 networks. [...]

  • Nicolas Cage

    Film News Roundup: Nicolas Cage's 'Jiu Jitsu' Obtains Cyprus Support

    In today’s film news roundup, Cyprus is backing Nicolas Cage’s “Jiu Jitsu”; “The Nanny” and “Amityville 1974” are moving forward; “Milk” is returning to theaters; and Garrett Hedlund’s “Burden” is getting distribution. CYPRUS REBATE Nicolas Cage’s “Jiu Jitsu” has become the first international film to use Cyprus’ new tax credit-rebate program by filming entirely in [...]

  • Zhao Tao

    Zhao Tao Gets Candid in Kering's Shanghai Women in Motion Showcase Interview

    Zhao Tao is one of the most recognizable faces in Chinese art cinema thanks to her longtime collaboration with director Jia Zhangke, whom she married in 2012. From 2000’s “Platform” to last year’s “Ash is Purest White,” her work has plumbed the moral depths of modern China and brought stories of the country’s drastic change [...]

  • Skyline on the Huangpu River with

    Chinese-American Film Festival Seeks Particular Dialog

    With U.S.-China ties at an ever-sinking low, the Chinese-American Film and TV Festival on Tuesday pledged to improve communications between the two countries —  at a Chinese language-only press conference Tuesday that had few foreigners present. Most attendees who took to the stage to give congratulatory speeches that seemed more intent on heaping praise upon [...]

More From Our Brands

Access exclusive content