×
You will be redirected back to your article in seconds

Channing Tatum, ’22 Jump Street’ a Hit with Women

Females made a vow to see Channing Tatum and “22 Jump Street” this weekend and clearly delivered at the box office.

The R-rated comedy vehicle, co-starring Jonah Hill, burst onto the Father’s Day box office scene with a superb $60 million debut, playing equally well with men and women. It’s another example of the power of the female audience (sadly one that’s still needed) and a warning to filmmakers that ignoring this demographic would be to their financial peril.

“That formula really works because you get everybody in the theater,” said Paul Dergarabedian, senior media analyst at Rentrak. “Guys don’t feel put out and women don’t feel threatened because it’s all in this comedic wrapper. It sets the stage for men and women to go on a date.”

SEE ALSO: ‘Maleficent’ Shows Strength of Female Audiences at the Box Office

Indeed, the latest “Jump Street” improved on the gender breakdown of the first film, which opened in 2012 to $36.3 million and an audience that was 53% male and 47% female.

“The default is to say a comedy with two male leads is going to skew male, but the fact that they were able to split it down the middle definitely gave [’22 Jump Street’] a boost,” said Phil Contrino, vice president and chief analyst at BoxOffice.com.

It’s a recipe that pushed “Neighbors” to a $49 million debut, with an audience that was 53% female, and “We’re the Millers” to a $26.4 million bow, with a crowd that was 49% women. Other R-rated comedies that were pitched more aggressively to women, such as “The Heat” ($40 million debut, 65% female crowd) and “Bridesmaids” ($24.6 million debut, 67% female crowd) tipped the scales in one chromosomal direction, but still impressed.

In the case of films such as “Neighbors” and “22 Jump Street,” the aesthetic blessings of stars Zac Efron and Channing Tatum may be partly responsible for their female appeal, Contrino and Dergarabedian argue.

“Obviously Channing Tatum is a big draw for women,” said Dergarabedian. “It doesn’t surprise me at all that they showed up.”

Tatum and the “Jump Street” series may have benefitted most from a romantic drama guys were dragged to by their girlfriends in 2012: “The Vow.”

Co-starring Rachel McAdams, the romantic smash opened to $41 million over Valentine’s Day weekend, less than month before the first “Jump Street” hit theaters, giving the latter a huge boost of femme interest in Tatum, who has since become of the top-performing hunks at the box office.

Yes Hollywood, women have hormones too.

More Film

  • DF-10956_R – Gwilym Lee (Brian May) and

    'Bohemian Rhapsody' Producer Confirms Bryan Singer's Reason for Leaving, Says 'No One' Was Attached to Play Mercury

    “Bohemian Rhapsody” producer Graham King provided insight into some of the events surrounding the Golden Globe-winning film Saturday at the Producers Guild Awards Nominees Breakfast, including director Bryan Singer’s departure from the film partway through production. “It’s an unfortunate situation, with like 16, 17 days to go and Bryan Singer just had some issues, his [...]

  • Author Tony Mendez arrives at the

    Tony Mendez, Former CIA Officer Depicted in 'Argo,' Dies at 78

    Tony Mendez, the former CIA technical operations officer who orchestrated the 1980 rescue of six American diplomats from Iran and who was portrayed by Ben Affleck in the Academy Award winning film “Argo,” has died. He was 78. Mendez’s book agent, Christy Fletcher, announced the news on Twitter Saturday morning. “Early this morning, Antonio (Tony) [...]

  • Glass Movie

    'Glass' to Rank in Top 3 MLK Debuts With $48 Million

    M. Night Shyamalan’s “Glass” is on its way to a solid debut with an estimated $48 million for the four-day Martin Luther King Jr. weekend. A sequel to 2000’s “Unbreakable” and 2017’s “Split,” the Universal superhero thriller should bring in around $41 million from 3,841 domestic locations over the Friday through Sunday period. The estimates are [...]

  • China's 'Three Adventures of Brooke' to

    China's 'Three Adventures of Brooke' to Hit French Theaters (EXCLUSIVE)

    Midnight Blur Films has signed a deal with French distributor Les Acacias to release Chinese arthouse drama “Three Adventures of Brooke” in France this year, the Chinese production company told Variety on Saturday. A release date has yet to be set for the film, which premiered at the Venice Film Festival and stars Chinese newcomer Xu Fangyi [...]

  • Noe Debre On His Directorial Debut,

    Top French Screenwriter Noe Debre Makes Directorial Debut, ‘The Seventh Continent’

    This last half-decade, few French screenwriters have run up such an illustrious list of co-write credits as Noé Debré. Thomas Bedigain’s writing partner on Jacques Audiard’s Cannes Palme d’Or winner “Deephan,” Debra co-penned Bedigain’s own debut, “The Cowboys,” “Racer and the Jailbird,” by Michael Roskam, and “Le Brio,” directed by Yvan Attal. He has now [...]

  • Julien Trauman Talks Survival-Thriller Short ‘At

    Julien Trauman on Survival-Thriller Short ‘At Dawn’

    France’s Julien Trauman has never been afraid to play with genre, and in his latest short, the MyFrenchFilmFestival participant “At Dawn,” he employs aspects of psychological thriller, survival, coming-of-age and fantasy filmmaking. “At Dawn” kicks off the night before when a group of teens, one about to leave town, are imbibing heavily around a beach-side [...]

  • ‘Flowers’ Director Baptiste Petit-Gats Interview

    Baptiste Petit-Gats: ‘Editing Taught Me How to Write for Film’

    France’s Baptiste Petit-Gats is an hyphenate that keeps himself plenty busy editing, photographing, writing and directing. The bulk of his editing gigs up until now have been in documentary film work, evident in the way he shot and edited his own short film, participating in the MyFrenchFilmFestival, “Flowers.” In the film, Petit-Gats tells the heartbreaking [...]

More From Our Brands

Access exclusive content