In a further pioneering Argentine push into genre pic production, Lucrecia Cardoso, president of Argentina’s INCAA Film Institute, has put aside specific funding for horror movie production.

Targeted state financing kicks off with a call for applications, to be launched shortly, for INCAA subsidy funding for two scarefare movies.

In a parallel move, Blood Window, Ventana Sur’s genre pic mini-mart launched in 2013, will expand with a Blood Window horror movie mini-fest playing in Buenos Aires parallel to early December’s Ventana Sur Latin American film market, a joint venture of INCAA and the Cannes Film Market.

Programmers from Blood Window and many of the world’s top genre events — including Austin’s Fantastic Fest, Spain’s Sitges-Catalonia Festival, the Puchon Fantastic Fest and Mexico’s Morbido Fest — will select the lineup.

San Sebastian Festival director Jose Luis Rebordinos is once more on board to select Blood Windows Bloody Works in Progress, a pics-in-post competition.

Argentina’s genre push comes as Damian Szifron’s Cannes competition player “Wild Tales,” a Sony Pictures Classics pickup unspooling at Telluride and Toronto, has nabbed 750,000 admissions through Friday in Argentina.

Over 2014, a selection of Argentine movies, often distributed by studios, have outperformed B.O. expectations, including Disney-distribbed “Baneros 4: Los Rompeolas” ($5 million); “The Mystery of Happiness” ($3 million), a career-best for director Daniel Burman; and “Death in Buenos Aires” ($2.3 million), released by Distribution Co.