NDM Sells ‘Jauja,’ with Viggo Mortensen, to Spain’s Noucinemart

Lisandro Alonso’s move towards more open arthouse rolling out in international markets


SAN SEBASTIAN – On the eve of this year’s San Sebastian Festival, Mexico and Paris-based NDM has sold Argentine Lisandro Alonso’s “Jauja,” starring Viggo Mortensen, to new Spanish distributor Noucinemart.

A Cannes Un Certain Regard player, where it won the Fipresci UCR prize, and now segueing from Toronto’s Wavelengths to Horizontes Latinos at San Sebastián, “Jauja” toplines Mortensen as an engineer in 1882, searching for his daughter in Argentina’s wilderness.

Both Alonso and Mortensen will be at San Sebastián to present the film.

Alonso’s first film with professional actors, “Jauja” will be released theatrically in early 2015 in the U.S. by Cinema Guild.

NDM has also closed Japan (Broadmedia Studios Corp.), the U.K. (Soda Pictures), ex-Yugoslavia (Demiurg) and Panama, Dominican Republic and Costa Rica (Wiesner Distribution), among licensed territories.

“We are really thrilled to work with Noucinemart, a new Spanish distribution company that is commited to the same cinema we love,” said NDM head, Fiorella Moretti.

“It is fantastic for ‘Jauja,’ to arrive to San Sebastian with a distributor on board. Carlos Rios and his team are starting the adventure of distribution so they have fresh vision and we are happy that ‘Jauja’ will be part of their catalog,” she added.

Organizer of the Barcelona International Author’s Cinema Festival, Noucinemart has acquired all Spanish rights, arthouse shingle Noucinemart plans a December release, said Carlos Rodriguez Rios, its director-founder.

It aims to find play dates in Barcelona, Madrid, Valencia and the Basque Country, then expand to other cities in Catalonia, such as Girona or Tarragona.

“As an arthouse film -although ‘Jauja’ is more accessible than “Liverpool”- we will release the film in very few cinemas, then make a good non-theatrical circuit, including cine-clubs, festivals and cultural centers, the market niche on which our company mainly focuses,” Rodriguez added, calling “Jauja”  Noucinemart’s “most ambitious film acquisition to date.”

Prior Noucinemart releases include Neus Ballus’ “The Plague” and Albert Serra’s “Story of My Death.”

Founded four years ago, Noucinemart combines non-commercial distribution on some eight pics per year, with theatrical releases for its two biggest titles.