‘The Judge’ Tops TV Advertising Spend for the Third Week Running

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Judge” leads in spending with an estimated outlay of $10.4 million for spots that have aired 1,006 times across 42 networks through October 5. This is the third time in a row the comedy-drama has topped our ranking — and the first three-peat in the No. 1 spot since we started publishing this chart in July.

Dracula Untold” moves up a spot, from third to second place, with an increase in estimated spending from $4.9 million to $5.6 million. “Gone Girl,” though, holds steady in fourth place despite an uptick in spending from $4.9 million to $5.6 million.

And “Fury” and “The Equalizer” drop out of our top 5, making way for new entrants “Annabelle” and “Alexander and the Terrible, Horrible, No Good, Very Bad Day.”


Top Movie Commercials by Weekly TV Spend

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$10.4M – The Judge

The Judge
Online Activity: 1.52% within the movie category*
National Airings: 1,006
Networks: 42
Most Aired On: VH1, Comedy Central
Creative Versions: 40
Est. Lifetime TV Spend: $25.9M
Studio: Warner Bros.
Started Airing: 09/13/14

$7.7M – Dracula Untold

Dracula Untold
Online Activity: 8.50% within the movie category*
National Airings: 1,284
Networks: 38
Most Aired On: Comedy Central, MTV
Creative Versions: 13
Est. Lifetime TV Spend: $18.4M
Studio: Universal Pictures
Started Airing: 09/14/14

$6.3M – Annabelle

Online Activity: 38.21% within the movie category*
National Airings: 1,284
Networks: 43
Most Aired On: Comedy Central, MTV
Creative Versions: 23
Est. Lifetime TV Spend: $20.3M
Studio: Warner Bros.
Started Airing: 08/24/14

$5.6M – Gone Girl

Gone Girl
Online Activity: 6.10% within the movie category*
National Airings: 1,023
Networks: 32
Most Aired On: TNT, FXX
Creative Versions: 20
Est. Lifetime TV Spend: $18.9M
Studio: Twentieth Century Fox
Started Airing: 08/25/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/29/2014 and 10/05/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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