In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Expendables 3” leads in spending with an estimated outlay of $5 million for spots that aired 1,017 times across 38 networks through August 17. That’s down from $5.7 million in our previous chart, when “Expendables” was in third place.
Our top spender last time, “Teenage Mutant Ninja Turtles,” also drops — to an estimated $3.2 million from $9 million — pushing it down to fifth place. Once again, Nick and Nick Toons scored more “TMNT” commercial placements than any other networks.
Entering our chart this week: “Sin City: A Dame to Kill For,” in second place with an estimated outlay of $5 million (Spike and truTV were the top networks for “Sin” spots), and “If I Stay,” in third place with $4.5 million (VH1 and MTV were its top networks). “Into the Storm” and “The Hundred-Foot Journey,” top 5 finishers last time, fell below the $3.2 million threshold it took to break into our chart this week.
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Top Movie Commercials by Weekly TV Spend
1 The Expendables 3 – $5M
2 Sin City: A Dame to Kill For – $5M
3 If I Stay – $4.5M
4 The November Man – $3.6M
5 Teenage Mutant Ninja Turtles – $3.2M
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/11/2014 and 08/17/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
