‘St. Vincent’ Tops the Week in TV Advertising Spend

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “St. Vincent” leads in spending with an estimated outlay of $5.1 million for spots that have aired 643 times across 28 networks through October 19. IFC and Spike, in that order, got more of the ad placements for “St. Vincent” than any other networks.

As a new chart entrant, “St. Vincent” displaced “The Judge” as the previous week’s No. 1 finisher — and actually the other movies in our top 5 this week are also new entrants, with the exception of “Fury,” which previously popped up in our Sept. 30 chart.

Notably, the estimated spend for each movie in our top 5 — which also includes “Interstellar,” “Big Hero 6” and “Ouija” — falls in an unusually narrow range: $4.8 to $5.1 million.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

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$5.1M – St. Vincent

St. Vincent
Online Activity: 0.08% within the movie category*
National Airings: 643
Networks: 28
Most Aired On: Independent Film (IFC), Spike
Creative Versions: 18
Est. Lifetime TV Spend: $9.5M
Studio: The Weinstein Company
Started Airing: 09/24/14

$5M – Interstellar

Interstellar
Online Activity: 0.29% within the movie category*
National Airings: 564
Networks: 41
Most Aired On: Spike, ESPN
Creative Versions: 11
Est. Lifetime TV Spend: $11.4M
Studio: Paramount Pictures
Started Airing: 09/28/14

$5M – Fury

Fury
Online Activity: 2.34% within the movie category*
National Airings: 905
Networks: 41
Most Aired On: Comedy Central, BET
Creative Versions: 28
Est. Lifetime TV Spend: $22.5M
Studio: Columbia Pictures
Started Airing: 09/10/14

$4.8M – Big Hero 6

Big Hero 6
Online Activity: 0.75% within the movie category*
National Airings: 404
Networks: 32
Most Aired On: Nick, Disney XD
Creative Versions: 22
Est. Lifetime TV Spend: $8.1M
Studio: Disney Motion Pictures (Pixar)
Started Airing: 07/13/14

$4.8M – Ouija

Ouija
Online Activity: 0.16% within the movie category*
National Airings: 988
Networks: 29
Most Aired On: OXYGEN, MTV
Creative Versions: 15
Est. Lifetime TV Spend: $11M
Studio: Universal Pictures
Started Airing: 09/03/14

1 Movie titles with a minimum spend of $100,000 for airings detected between 10/13/2014 and 10/19/2014.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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