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Paradigm Signs Mexican Rising Star Luis Gerardo Mendez

Deal announced out of Mexico’s Los Cabos Festival

LOS CABOS, Mexico — Continuing deal making at Mexico’s Los Cabos Festival, Paradigm has signed up Luis Gerardo Mendez, one of Mexico’s fastest-rising stars.

Deal was signed at Mexico’s Los Cabos Festival, the fest announced Thursday. Breaking through to fame as the partying son of a supposedly bankrupt millionaire in Gaz Alazraki’s “We Are the Nobles,” Mendez can now be seen in Sebastian del Amo’s “Cantinflas,” Mexico’s foreign-language Oscar entry. “Nobles” became Mexico’s highest-grossing movie ever in early 2013, taking in $28 million for distributor Warner Bros., while “Cantinflas,” released by Pantelion Films, is the biggest foreign-language hit so far this year in the U.S. with a $6.4 million gross.

Mendez is the star, co-creator and exec producer of Netflix’s first Spanish-language original series, “Los Escorpiones,” which will go into production in three weeks, scheduled for a 2015 bow. Series is helmed by Alazraki.

Also represented by Fabiola Pena at Talent on the Road Management, Mendez is attached to star for Fox International Productions in “The Brothers Huffington-Fynne,” a comedy originally developed for Sascha Baron Cohen. He will play four roles in the film. Mendez is also the face of Pepsi in Mexico.

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