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‘Sholay 3D’ Disappoints at the Box Office

Converted Bollywood classic fails to draw audiences

Turns out Indians were not all that interested in “Sholay 3D” as the box office after four days in Indian theaters reached 63 million rupees ($1.01 million) from 1,000 screens.

Theaters were at 60%-70% capacity, according to exhibitors. Although the Amitabh Bachchan-Dharmendra starrer beat the other new release “Mr. Joe B. Carvalho” at the box office, the 3D conversion cost the producers $3.5 million.

Dhoom 3,” with Aamir Khan, is still going gangbusters in theaters at 90% capacity, according to exhibs, and may be drawing all the oxygen.

The re-release of the 1975 blockbuster “Sholay” had the support of its stars, who include Bachchan and Dharmendra’s respective wives, Jaya Bhaduri and Hema Malini. Sanjeev Kumar, the other lead in the all-star cast, died in 1985. But the film’s director Ramesh Sippy went to court to regain copyright to the film, which is now with his nephew, however the Mumbai High Court rejected his plea and Maya Digital Studios completed the 3D conversion.

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