×
You will be redirected back to your article in seconds

‘Neighbors’ Collects $51.1 Mil, Unseats ‘Spider-Man’ in Box Office Shake-Up

Sony superhero tentpole amasses north of $550 million worldwide

King of the keg-stand this weekend, Universal’s R-rated frat comedy “Neighbors,” with its estimated boffo $51.1 million opening, interrupted the Stateside reign of “The Amazing Spider-Man 2,” which fell a steeper-than-expected 59% in its second frame for a projected $37.2 million through Sunday.

The Sony superhero tentpole — which did, however, hold onto the overseas weekend crown, with its estimated $69.5 million — reached a total $550 million worldwide, of which more than $400 million comes from international markets.

“Ultimately, (the domestic drop) was within the realm of a picture of this size,” said Sony worldwide distribution chief Rory Bruer.

That said, “Spider-Man” suffered from the mega-buzz building around “Neighbors” for the past several weeks. The Seth Rogen-Zac Efron comedy ultimately played best with women, at 53%, though men accounted for a respectable 47% of the opening.

Universal prexy of domestic distribution Nikki Rocco said she is estimating a 30% drop from Friday to Sunday, but that could be better given the film’s strong playability with women.

“I never thought this would be a choice on Mom’s Day,” Rocco admitted.

Though uncertain, the $18 million-budgeted film’s cumulative heights are expected to be stellar regardless. “Neighbors” overperformed much like “Ted” did last year, when it beat its mid-to-high $30 million expectations with a $54 million domestic opening.

Universal also bowed “Neighbors” in 29 international territories, where it overperformed with $34.4 million. Not surprisingly, the pic’s largest-grossing markets were the U.K., which contributed $14.7 million, and Australia, with $7.1 million.

Elsewhere in the Unites States, Sony bowed femme-targeted “Mom’s Night Out” — the $5 million-budgeted family comedy from TriStar — at 1,044 locations, grossing an estimated $4.2 million. The distrib is projecting an 11% uptick for the pic on Mother’s Day.

Clarius Entertainment (via Freestyle Releasing) bowed animated kidpic “Legends of Oz: Dorothy’s Return” at an aggressive 2,607 theaters, though the film estimated just $3.7 million in three days. The toon is one of only a few films this summer aimed at young kids; its domestic prospects are unlikely to grow, however.

In limited release, Open Road launched Jon Favreau’s food comedy “Chef” at six engagements, averaging a standout $34,034 per screen, with a total estimated $204,201 through Sunday. The film should leg out nicely given that 93% of the film’s exit scores were the highest-two ratings, according to the distrib.

More Data

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

  • International 2018 Box Office Profits

    International Box Office Top 100 of 2018: Another Record Year, but Rise Is Slight

    International box office ticked up 1% over 2017 to a record $29.8 billion, helping to drive worldwide moviegoing up 2.7% to a new high-water mark of $41.7 billion. Most of the global increase came from North America, which surged 7% to $11.9 billion. “Avengers: Infinity War” became the seventh film to gross more than $1 [...]

  • Google Fined $57 Million in France

    Google Fined $57 Million in France for Breach of Data Protection Rules

    Google has been fined €50 million ($57 million) in France by data regulator CNIL for breaching the European Union’s data protection rules. The CNIL said in a statement that Google had not sufficiently informed its users about the exploitation of their personnal data. “We’re not denying that Google informs users who open an account…but the [...]

  • Neilsons Measurment Problems TV Digital

    Nielsen Launches Broader Suite of 'Audience-Buying' Products

    Nielsen is working to broaden its measurement offerings in the growing field of what is known in the media business as “audience buying.” The company on Tuesday said it would launch a suite of products that allow advertisers to define particular segments of consumers, a tactic that has gained new traction  among advertisers who have a [...]

  • Streaming, Pay-TV Rivals Drive Growth in

    Streaming, Pay-TV Rivals Drive 8% Growth in Asia Content Spend (Report)

    Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according to a report. That battle for original content between streaming platforms meant that the online video sector accounted for a 30% share of incremental production investment in [...]

  • Neilsons Measurment Problems TV Digital

    Fox, Turner, Viacom Will Take Part in New Roku Ad-Sales Market

    Roku, Inc. said it unveiled a new methodology for advertisers to use to aim commercials at specific audiences using the streaming-video platform in the United States. “As the industry’s leading TV streaming platform, we’re well-positioned to empower our publishers to unlock the full potential of OTT advertising and help them to meet the needs of [...]

More From Our Brands

Access exclusive content