You will be redirected back to your article in seconds

Box Office: ‘Paranormal Activity’ Grabs Friday, But Expected to Lose Weekend to ‘Frozen’

Blizzard likely upsetting expectations only slightly across the board

Chilling though it may be, it doesn’t look like Paramount’s latest “Paranormal Activity” offering is cool enough to prevent being iced out by Disney’s unstoppable “Frozen.”

More world-building than direct sequel, “Paranormal Activity: The Marked Ones” won Friday with $8.7 million and is looking at around $18 million for the weekend. The start is relatively low for a “Paranormal” film (“Paranormal Activity 4” earned $15.1 million opening night in 2012, $29 million opening frame). This entry is also the first to bow after Halloween, making it hard to draw a direct comparison.

As is typical for the franchise, “Marked Ones” cost a shoestring $5 million to produce. This means just one day in, Par only has P&A money to recoup at this point.

It’s hard to say at this point the full impact this weekend’s nor’easter blizzard is having on box office totals, but of the three films previously expected to hit $20 million this frame — “Marked Ones,” “Frozen” and “The Hobbit: The Desolation of Smaug” — it looks like only one will actually do so. “Frozen” continues its box office streak into the new year with $6.8 million on Friday and about $23 million expected in three days. At this rate, its cume is likely to squeak barely past the $300 million domestic milestone by Sunday’s end.

The Mouse bowed “Tangled” in a similar window in 2010, which became a big hit for the studio that topped out at $200 million. But “Frozen” is making even that look bad, taking first place at the box office in its seventh week, an incredibly rare feat.

Warner Bros.’ “The Hobbit: The Desolation of Smaug” is looking at third place this frame with about $17 million. Behind it, Par’s “The Wolf of Wall Street” and Sony’s “American Hustle” are looking at close to $13 million each for fourth and fifth, respectively.

Popular on Variety

More Data

  • Arturo Guillén

    Arturo Guillen: An International Vision for a Global Business

    MADRID  — In 1996, when still at high school, Spain’s Arturo Guillen, having flunked some exams, took a summer job at Entertainment Data Inc.(EDI), which had just set up in Spain, intent on delivering computer-collected box office results to distributors. Cinema theaters would start relaying results from 10 pm, Guillén recalls. Sometimes the computer froze, [...]

  • India, South Korea Lead Surge in

    India, South Korea Lead Surge in Asian Production, Rights Spending

    Spending on film, TV and online video content in Asia grew by 12% in 2018, a significant leap from 8% the previous year. The strongest growth came from India and South Korea, with Indonesia and Vietnam following. Data from the latest edition of Asia Video Content Dynamics, published by research and consultancy firm Media Partners [...]

  • Pride Parade and Festival in Salt

    New Study Shows Decline in LGBTQ Acceptance Among Young Americans

    A new study from GLAAD shows a significant decline in LGBTQ acceptance among young Americans aged 18-34. In a national survey among U.S. adults called the Accelerating Acceptance Index, the percentage of young Americans reporting being “very” or “somewhat” comfortable with LGBTQ people across seven scenarios dropped from 53% to 45%, marking the second consecutive [...]

  • Majelan

    French Podcast App Majelan Launches With 13 Million Audio Episodes Across 50 Countries

    While the podcast space is heating up with a variety of players including Apple, Audible, Spotify and Luminary, a smaller-yet-promising French app called Majelan is rolling out across 50 countries with an international library of 280 000 audio series, or 13 millions episodes, in 15 languages. Majelan is also kicking off with 20 original or [...]

  • Globe Centred On Asia And Oceania,

    APOS: Online Video Headed for 15% Annual Growth, Disrupting Asia Markets

    A blistering 15% annual growth of online video will give the Asian video industry (TV, pay-TV, home entertainment and streaming) a growth rate nearly double that of North America for the next five years. According to a new report from Media Partners Asia, published on the eve of the APOS conference in Indonesia, Asia’s online [...]

  • FICCI-Frames: Digital Growing, But TV Still

    FICCI-Frames: TV Dominates India's Entertainment Sector (Study)

    India’s creative industries sector, comprising television, film, OTT and related industries had an overall market size of $23.9 billion in 2018 and is projected to grow 12% to reach $33.6 billion by 2021. That is according to the annual EY report released during the Frames conference in Mumbai, organized by the Federation of Indian Chambers [...]

  • Editorial use only. No book cover

    European Cinema Admissions Down 3.3% in 2018, but Hit 1.25 Billion for Fourth Year in a Row

    European cinema admissions hit 1.25 billion for the fourth consecutive year in 2018, despite dropping 3.3% from the record level set in 2017, according to figures released Wednesday by the International Union of Cinemas, or UNIC. Total box office revenue across Europe hit at least €8 billion ($9.1 billion), also for the fourth year running. The figures [...]

More From Our Brands

Access exclusive content