With awards campaigns and marketing in full swing heading into the Golden Globes, BuzzFeed and Variety have teamed up to look at which nominated movies and actors are dominating the headlines.
The BuzzFeed MovieTracker (methodology below) measured online interest for Dec. 15-29 and found “Wolf of Wall Street” racked up most page views for best picture drama, with Leonardo DiCaprio on top as lead actor.
But traffic is not the only metric; “12 Years of Slave” and “Philomena” found small but strong pockets of “viral lift,” or social-media sharing that provide another indicator for fan engagement.
The BuzzFeed Tracker ranks individuals and entertainment properties based on data collected from the BuzzFeed Partner Network, a collection of over 200 sites including The New York Times, Entertainment Weekly, People, Daily Mail etc. that carry BuzzFeed’s tracking code and have a combined audience of over 500 million people.
Buzz of course is just that; something or someone is being talked about and generating interest. It does not indicate a thumbs up or down. Buzzfeed sees value in measuring buzz as a KPI for marketing and PR efficacy.
Is there a connection between digital fever and awards gold? We’ll find out Jan. 12.
Viral Lift: Traffic from users linking to articles shared on social media. For instance, 6.1x viral lift indicates that there is more than six times as much traffic coming to an article from external sources like Twitter or Facebook than from within the site that published the article.