HONG KONG – THX, the cinema certification and standard business founded by George Lucas, is to open a Beijing corporate office. The move follows a partnership between the company and China Film Group.

The deal was announced at this week’s Beijing Intl. Radio, Film and Television Equipment Exhibition.

“The debut of THX in China is …  bringing China’s film industry one step closer to international standards regarding audio and video performance,” said Lin Min Jie, g.m. of China Film Group’s subsidiary company China Film Equipment Co.

The first THX-certified screen is expected to be one opening in Shanghai next month that uses China Film’s ‘China Giant Screen’ package, a large screen rival to Imax.

China is the world’s second largest theatrical box office market and is  witnessing a massive expansion of its cinema exhibition circuits.

  • In a separate move at the same trade show, the U.K.’s Arts Alliance Media unveiled a deal with Shanghai Film Co. to supply SFC’s digital cinema network with two pieces of AAM’s software.SFC will use AAM’s Lifeguard software to power a network operations centre that currently serves some 2,000 screens.

    AAM’s Theatre Management System software will also be deployed by SFC to manage and control all screens in the digital cinema network, providing content, scheduling and playlist management.

  • Equipment manufacturer, Christie Digital Systems said that it has signed a contract to supply China Film Group Corp. with 200 Christie CP2220 DLP Digital Cinema projectors.The purchase means that CFGC will have almost 1,000 Christie digital cinema projectors in use. The newly purchased projectors will be installed in CFGC’s cinema chain located nationwide.