Relativity-B4U Pacts With India’s Balaji For Three-Film Deal

LONDON — Relativity Media, which struck a wide-ranging film, TV and sports agreement with India’s B4U network in May, has announced a three-film deal with Indian studio Balaji Telefilms. First up will be a Hindi-language remake of “The Best of Me”.
 
Ryan Kavanaugh, CEO of Relativity, said: “The agreement brings great strength to Relativity’s existing catalogue of content, and we believe that this is a unique blueprint that further bridges two great filmmaking industries — Hollywood and Bollywood.”
 
“The co-production tie-up also brings us unprecedented access to Relativity’s catalogue past and future and allows for the films to be re-imagined for India. Relativity boasts of an exciting array of films and a creative collaboration with Relativity is something that excites all of us at Balaji,” said Ekta Kapoor, joint MD and creative director of Balaji Telefilms.
 
Balaji has enjoyed a string of successes at the Indian box office recently, with its last release “Ek Villain” that was budgeted at $5.7 million grossing $22 million.
 
Relativity-B4U premiered “The Best of Me” in Mumbai on Wednesday. Director Michael Hoffman and stars Michelle Monaghan and James Marsden attended. 

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