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HONG KONG – Christopher Dodd, chairman and CEO of the Motion Picture Association of America (MPAA), this week made his latest trip to China to speak about copyright.

Speaking Tuesday in Chengdu at the World International Copyright Organization (WIPO)’s Copyright Forum, he described copyrights as “the life-blood of film and television industries everywhere, for as long as they have existed.”

He also addressed students and film-makers at the two-day MPA-CICE International New Media and Short Film Development Forum. He was joined by Yu Cike, director general of the Copyright Management Department, National Copyright Administration of China; and Ren Zhonglun, chairman of the China Film Copyright Association and Shanghai Film Group Corp.

The MPA said that theatrical box office in China is forecast to reach $4.8 billion in 2014, having achieved a 25% rise to $2.2 billion in the first half of the year.