Robinov pulled back a tiny corner of his strategy at a dinner after Wednesday’s U.S.-China Film Summit, in downtown Los Angeles, where he and Maggie Huang Jingyan of Chinese conglomerate Fosun International received an award for ‘film partnership of the year.’
“I’m honoured to be honoured for our body of work,” Robinov quipped. “The company is three weeks old.”
He revealed none of the nascent company’s slate, but confirmed that the first film project would likely be unveiled in “two or three weeks.”
“Our movies will be handled in China on a picture-by-picture basis through a distributor chosen by us and Fosun,” Robinov said.
The Sony deal calls for the production of 24 pictures over five years.
“We want to build a slate that is as complementary as possible to the main Sony slate… We are content producers who are distribution agnostic.. a filmmaker-driven studio.. making movies that stand out in the marketplace,” Robinov said.
“That’s a natural segue to China. China’s a great market to enter at the moment. People don’t really appreciate the depth of talent in China, their stories and their love of film which transcends borders. It is a great time for our creativities to mix.”
Huang, MD, pictures, entertainment and derivatives division, Fosun, echoed Robinov’s sentiments. “We want to build a global platform. We will be engaging with writers, directors and actors,” she said.
Huang and Robinov also said that they had already held talks with China’s Bona Film Group and Shanghai Film Group, both companies with which Fosun has existing financial relationships.