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Shanghai New Media Culture has boarded as co-financier on the now in-production Jackie Chan action adventure vehicle “Skiptrace.”

At the AFM Alex Walton’s new outfit Bloom is handling international sales, which were previously represented by Exclusive Media.

The story follows a Hong Kong detective and a fast-talking American gambler on a massive chase across China on the trail of a gangster who has kidnapped the cop’s niece. Chan and Fan Bingbing (“Iron Man 3”), as the niece, have remained as constants through the production’s many previous incarnations.

British director Sam Fell had previously been set to take helming duties. Those now fall to Renny Harlin (“Die Hard 2,” “Cliffhanger”). Production started on Sept. 1.

Johnny Knoxville (Jackass, Bad Grandpa) now plays the loud-mouthed American, a role Seann William Scott had previously been set to occupy.

With SNC’s arrival the film is now produced and financed by Talent International Film Company and Dasym Media (formerly Cyrte Investments). SNC owns all rights outside China and is selling off U.S. rights. Bloom is handling international sales on SNC’s behalf.

SNC’s Yang Zhenhua and Liu Xiaolin will join as executive producers, while, Gao Qun of SNC and Wang Lifeng of Xing Xing will serve as co-executive producers. 

The film was conceived by Chan and is written by Jay Longino, with revisions provided by Brian Gatewood & Alessandro Tanaka, Geoff  Moore & David Posmentier, Ben David Grabinski, Jack Donaldson & Derek Elliott, Rodney Rothman, and Jordan Rubin.