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The Asian Film Market, running from Oct. 5-8, again features European Film Promotion’s European umbrella booth, this time “with more than 40 companies,” EFP’s Busan project director Andreas Struck says.

“Busan is more a networking and pitching market as opposed to a place where deals are signed,” Struck continues.

“Although a few are usually done during the festival, Korean and Asian buyers are more into keeping in touch and signing at AFM or by email later.”

Under its Opening Doors label, EFP is also shepherding a number of directors and actors through the fest. “We do press work, presentation and networking events for them,” Struck explains. “We bring them together with sales agents if they need it, also potential Korean partners.”

Busan is, of course, also an opportunity for EFP’s wards to enjoy what Struck lauds as “Korea’s very versatile film language, as versatile as Europe’s with a signature all of its own.

Their films are a rich source of inspiration. It’s not a clash of worlds, rather two continents meeting and exchanging.”