Fortissimo Films will begin pre-sales at AFM on Ray Yeung’s cross-cultural, gay-themed drama “Front Cover.”

The English-language picture features a gay Asian-American fashion stylist who rejects his Asian heritage and upbringing in New York’s Chinatown. It stars Jake Choi and James Chen.

Production is through New York-based NewVoice Productions, with Kaer Vanice as producer and Chowee Leow as co-producer.

Yeung’s previous feature “Cut Sleeve Boys” premiered at the Rotterdam festival and was named best feature at the LA-based Outfest the same year.

The film is currently in post-production and Fortissimo is representing all rights, including those in North America.

“’Front Cover’ is a story of two up and coming young Asian men in New York City who must first find themselves before they can find each other,” said Fortissimo chairman Michael J Werner.