×
You will be redirected back to your article in seconds

YouTube Will Take 5%-Plus Cut of Crowdfunding Donations

Google’s YouTube now lets creators solicit fans for donations — providing another tool for monetizing content — with the video site taking at least 5% of any coinage dropped into the virtual tip jar.

YouTube’s “Fan Funding” feature, currently available in the U.S., Australia, Japan and Mexico, is “a new way to make voluntary payments to support the YouTube creators that you love,” according to a post on the Google support website.

The fan-funding feature, which YouTube announced earlier this summer at the VidCon, requires users to have a Google Wallet account.

YouTube “takes a small fee to cover the cost of processing the transaction,” the company says. The includes a baseline fixed fee (of 21 cents in the U.S., with similar pricing in the other countries), plus 5% of the total amount contributed.

Over all, YouTube’s 5%-plus fees are lower than rates charged by popular crowdfunding platforms. Kickstarter levies a 5% fee on successfully funded projects and tacks on an additional 3%-5% from Amazon.com for credit-card processing fees. Indiegogo takes 4% of total funding for successful projects (and 9% for those that fail to reach their funding goal) and adds 3%-5% for credit-card or PayPal processing.

Currently, the YouTube Fan Funding feature is supported in PC web browsers and in the YouTube Android app (version 5.7 or later).

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content