A spokeswoman for the company has confirmed reports that a trio of execs within the company have been tapped by Alex Carloss (pictured above), who recently shifted roles from head of entertainment partnerships for the Americas to head of originals at YouTube. She declined to elaborate further.
Tim Shey and Ben Relles, who worked directly on what little original programming YouTube previously funded out of its YouTube Spaces program, have been assigned to scripted and comedy content, respectively. A third exec from YouTube’s investment division, Ivana Kirkbride, has shifted over to oversee unscripted content.
A fourth role, designated for “family entertainment and learning,” is expected to come from outside the company given a recently posted YouTube job description. Whether there will still be additional positions put in under Carloss is unknown.
The team is a reflection of what little YouTube has said about its original programming plans, which it alluded to in a blog post last month. An unspecified sum is expected to be devoted to the top content creators on YouTube to help them fulfill their programming ambitions–a decision made none too soon considering rival Internet giants like Facebook have reportedly come courting these talents for their own platforms.
Popular on Variety
The new programming initiative differs from YouTube’s last original content push, which spread as much as $200 million to various production outfits in and out of Hollywood to make and market channels of content. This latest wave of spending is expected to be lavished on specific programs instead of entire channels.
News was first reported by Videoink.