×

YouTube Taps Team to Oversee Original Programming

Weeks after signaling its intent to begin funding original programming, YouTube has begun assembling a team to oversee production.

A spokeswoman for the company has confirmed reports that a trio of execs within the company have been tapped by Alex Carloss (pictured above), who recently shifted roles from head of entertainment partnerships for the Americas to head of originals at YouTube. She declined to elaborate further.

Tim Shey and Ben Relles, who worked directly on what little original programming YouTube previously funded out of its YouTube Spaces program, have been assigned to scripted and comedy content, respectively. A third exec from YouTube’s investment division, Ivana Kirkbride, has shifted over to oversee unscripted content.

A fourth role, designated for “family entertainment and learning,” is expected to come from outside the company given a recently posted YouTube job description. Whether there will still be additional positions put in under Carloss is unknown.

The team is a reflection of what little YouTube has said about its original programming plans, which it alluded to in a blog post last month. An unspecified sum is expected to be devoted to the top content creators on YouTube to help them fulfill their programming ambitions–a decision made none too soon considering rival Internet giants like Facebook have reportedly come courting these talents for their own platforms.

The new programming initiative differs from YouTube’s last original content push, which spread as much as $200 million to various production outfits in and out of Hollywood to make and market channels of content. This latest wave of spending is expected to be lavished on specific programs instead of entire channels.

News was first reported by Videoink.

Popular on Variety

More Digital

  • T.J. Dillashaw, right, kicks Cody Garbrandt

    Disney Plans UFC Broadcast for FX

    UFC matches will return to FX  – but not on a permanent basis. ESPN has been showing preliminary bouts to UFC pay-per-view events for the last while on ESPN and ESPN2, and then showing the main card on its ESPN+ subscription video service. In September, the early lineup will air on FX, which the UFC [...]

  • fundo logo

    Google‘s Area 120 Is Testing Fundo, a Crowdfunding Service for Creators (EXCLUSIVE)

    Google’s skunkworks lab Area 120 has been quietly testing an events-centric crowdfunding service for YouTubers, Variety has learned. Called Fundo, the service allows creators to invite their fans to virtual meet & greet sessions and other paid online events. A Google spokesperson confirmed the testing in a statement provided to Variety: “One of the many [...]

  • Telling Lies - Logan Marshall-Green

    Sam Barlow's 'Telling Lies' Government-Surveillance Thriller Game Sets Release Date

    After more than two years in the works, “Telling Lies” — the investigative thriller from acclaimed game creator Sam Barlow — is ready to take the stage. The game, produced with and released by Annapurna Interactive, will be available next Friday, Aug. 23, via Steam and Apple’s Mac and iOS app stores. “Telling Lies” will [...]

  • YouTube logo

    YouTube Will Stop Letting Copyright Holders Seize Revenue via Manual Claims on Very Short Music Clips

    YouTube is pushing back against overzealous copyright policing by music companies. Starting in mid-September, the video giant will forbid copyright holders from making manual claims to commandeer revenue generated by YouTube videos that include very short music clips (e.g., five seconds of a song) or “unintentional” music (like music from passing cars). “One concerning trend [...]

  • Chelsea Handler memoir book buy online

    Chelsea Handler Bonds With Alexa in iHeartRadio Smart Speaker Promo

    iHeartRadio has teamed up with Amazon to promote Chelsea Handler’s podcast “Life Will Be The Death Of Me.” Beginning this Thursday, users of Amazon’s Echo smart speaker and other devices with Alexa built-in can opt to get their mornings started with Handler cracking jokes and exchanging banter with the smart assistant. Users simply have to [...]

  • David Messinger, Activision Blizzard

    Activision Blizzard Hires CAA Veteran David Messinger as CMO

    Activision Blizzard tapped David Messinger, a former 15-plus-year veteran of CAA, as its first corporate-wide chief marketing officer. Messinger, based in Santa Monica, reports to Coddy Johnson, Activision Blizzard’s president and COO. It’s the first time the video-game company has appointed a CMO who will oversee the global marketing operations across all of Activision Blizzard [...]

More From Our Brands

Access exclusive content