Oakley has added seven dates for “Tyler Oakley’s Slumber Party,” including New York City and Boston, coming after the YouTuber sold out his initial two shows (in Chicago on Oct. 4 and Royal Oak, Mich., on Oct. 5) within 72 hours.
The trend of digital-native stars hitting the road for “in-real-life” shows has been gathering momentum. DigiTour, whose backers include Ryan Seacrest and Advance Publications, sold more than 100,000 tickets in 2014 for shows around the world featuring stars from YouTube and Vine, up from 18,000 last year. (In fact, Oakley was part of DigiTour’s national U.S. tour this summer.) And in September, multichannel network Fullscreen staged its own all-day fest featuring YouTube and Vine personalities.
Oakley’s YouTube channel has 5.7 million subscribers for his weekly videos, which cover pop-culture topics and lesbian, gay and transgender issues. The 25-year-old Michigan native started posting on YouTube while attending Michigan State University as a communications major, and he now lives in West Hollywood.
“Tyler Oakley’s Slumber Party” features the pajama-clad entertainer in various skits and interactive audience segments. The seven new show dates represent the next leg of Oakley’s tour, which is expected to expand to as many as 40 cities in the U.S. and abroad over the next several months. Ticket prices range from $29-$49, with a limited number of VIP packages available starting at $85.
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The added venues are: Dec. 8, Town Hall in New York; Dec. 9, State Theatre in New Brunswick, N.J.; Dec. 10, Veterans Memorial Coliseum in Providence, R.I.; Dec. 11, Colonial Theatre in Boston; Dec. 12, Keswick Theatre in Glenside, Pa.; Dec. 13, Carnegie Music Hall in Homestead, Pa.; and Dec. 14, Kalamazoo State Theatre in Kalamazoo, Mich.
“Tyler Oakley’s Slumber Party” is produced by Mills Entertainment, the first show under its new Fanatica banner focused on YouTube stars. Saratoga Springs, N.Y.-based Mills has focused on producing live tours for reality-TV stars including Cesar Millan (“Dog Whisperer”), Theresa Caputo (TLC’s “Long Island Medium”) and Buddy Valastro (star of TLC’s “Cake Boss”).
“We see an incredible opportunity for social-media stars to engage their fans in an entertaining, interactive experience that can’t be matched on a screen,” said Michael Mills, president of Mills Entertainment.
Oakley’s tour deal was brokered by his manager, Lisa Filipelli at AwesomenessTV’s Big Frame, and attorney David Matlof.