YouTube Star KSI Teams Up with Endemol for Sports Show ‘Rule’m Sports’

KSI (left) will train alongside top sports people, such as boxer Amir Khan (right)

LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.”

Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and amassed more than 1.28 billion views. In a recent poll by Variety, he ranked as the fourth most popular personality among U.S. teenagers, beating Hollywood film and music A-listers such as Leonardo DiCaprio, Johnny Depp, Katy Perry and Jennifer Lawrence.

SEE ALSO: YouTube Stars More Popular Than Mainstream Celebs

KSI will appear in “Rule’m Sports,” a new show from the U.K. arm of Endemol’s global premium channel network Endemol Beyond. The show features KSI setting out to master five sporting disciplines over the course of a year, training alongside top sports people, such as athlete Louise Hazel, boxer Amir Khan and rugby player James Haskell.

KSI said: “The guys at Endemol Beyond said I was going to have loads of fun, but so far I’ve been knocked about by pro boxers and made to look crazy slow by some top athletes. Now they’re lining up some absolutely huge rugby guy for next season, and I’m starting to realize just what I’ve let myself in for.”

Available on YouTube, “Rule’m Sports” will feature more than 150 pieces of sports entertainment content over the next year.

Endemol Beyond U.K. director, Randel Bryan, said: “Not only is KSI one of the biggest YouTubers out there, he’s also one of the most entertaining, making him the perfect host for this truly unique digital sports channel.

“We also believe that ‘Rule’m Sports’ addresses a dramatic short-fall in sports and fitness content created solely for today’s connected youth.”

Endemol Beyond, which launched in late 2013, counts more than 290 million monthly views, and has struck partnerships with a host of star talent for original digital video content and channels. This has most recently included Hollywood A-listers such as rapper Pitbull and thesp Drea de Matteo (“The Sopranos,” “Desperate Housewives”), as well as YouTube stars, including rap sensation MattyB (over one billion views; 6.7 million followers), Vine comedian Brittany Furlan (over 7 million followers), and fashion and beauty pioneer Michelle Phan (over 6.8 million followers).

More Digital

  • Jonathan Friedland Netflix

    Netflix Comms Chief Jonathan Friedland Out Over Insensitive Comments

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • 2018 FIFA World Cup

    Fox Sports App Sees Big Lift From World Cup

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • Uber Sexual Harassment

    Self-Driving Uber Pilot Was Watching Hulu Before Deadly Crash

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • vice_logo

    New Staff Shakeup as Vice Restructures Its U.K./EMEA Studios, TV Operations (EXCLUSIVE)

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • Jen Ruggirello

    Vidcon 2018 Showcases Diverse Voices, Creators of Color

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • lucas the spider - youtube

    YouTube Creators Getting New Options for Paid Memberships, Merch Sales, Video Premieres

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

  • VidCon

    Vidcon Attracts More Traditional Media as Online Video Matures, Becomes More Lucrative

    LONDON — YouTube star KSI (aka KSIOlajideBT), who ranks in the top five most popular personalities among U.S. teens, has inked a deal with global entertainment company Endemol, whose TV shows include “Big Brother” and “Deal or No Deal.” Gamer KSI (real name Olajide Olatunji), has drawn 9 million fans to his YouTube channels and […]

More From Our Brands

Access exclusive content