×

YouTube Loses Product Management Head Shiva Rajamaran to Spotify

YouTube director of product management Shiva Rajamaran — who has led development of site’s consumer features for more than four years including its yet-to-launch music-subscription service — is leaving Google to join Spotify, Variety has confirmed.

A Google rep confirmed Rajamaran’s departure, first reported by Re/code. “Shiva has done so much to help grow YouTube into what it is today,” the rep said. “We wish him all the best, and know that the team he has put in place will continue to serve all our creators and viewers exceptionally well.”

It’s not clear what role Rajamaran will have at Spotify will be. A rep for the music-streaming service declined to comment.

The exit by Rajamaran is the latest shakeup in YouTube’s management ranks since Google appointed Susan Wojcicki CEO of YouTube in February.

Most recently, Chris LaRosa, YouTube’s product manager for music who had been spearheading the subscription-music service, left the company last month to join a small startup. Earlier this summer, YouTube VP of product Shishir Mehrotra shifted into an advisory role at Google.

YouTube plans to launch the paid-music service within the next few months, but the executive turnover at the company throws the current schedule into doubt. The service will be integrated with Google Play Music All Access, the $10 monthly service introduced last year, according to sources familiar with the plans.

Popular on Variety

Rajamaran joined the YouTube team in September 2006 as a senior product manager; he joined Twitter in 2010 as a product manager before returning to Google later that year.

More Digital

  • Disney Plus - Vizio

    Disney Plus Is Now on Vizio Smart TVs in Native App

    Disney Plus is available on Vizio’s SmartCast TV platform as a built-in app, making the Mouse House’s subscription-streaming service accessible directly to users of the manufacturer’s 13 million SmartCast-enabled televisions. Previously, Vizio users have been able to stream Disney Plus on SmartCast TVs through Apple AirPlay 2 and Chromecast. But with the Disney Plus update, [...]

  • Best Picture Black Panther

    'Black Panther' Is Leaving Netflix to Come to Disney Plus

    Marvel’s blockbuster “Black Panther” is rolling off Netflix in the U.S. on March 3, 2020 — after which Wakanda fans will be able to stream the movie the next day on Disney Plus. The migration of “Black Panther,” one of the top-grossing superhero films to date, from Netflix to Disney Plus comes as Disney winds [...]

  • GoNoodle I Used a Comma

    Can GoNoodle Climb to the Kid-Media Big Leagues?

    If you’re a parent of grade-school kids in America, the odds are good your tykes know about GoNoodle’s upbeat music and exercise videos, designed to get them up on their feet and moving around. But GoNoodle doesn’t have the same brand recognition as, say, Disney or Nickelodeon — and KC Estenson wants to change that. [...]

  • Friends TV Series

    'Friends' DVD, Digital Sales Soar as It Takes a Break From Streaming

    They’re on a streaming break — but “Friends” will still be there for you. WarnerMedia’s home entertainment division is aiming to capitalize on the brief disappearance of the hit sitcom from streaming video on demand, as fans look for other ways to get their “Friends” fix. Repeats of the wildly popular laffer, which ran for [...]

  • RuPaul

    RuPaul Launches Self-Help Internet Class Teaching You How to 'Work the Runway of Life'

    Legendary drag performer and TV star RuPaul is leading a self-help online course to teach you how to find your identity — and live your best life. The 16-lesson course, offered through online-education platform MasterClass, costs $90 for unlimited access. In RuPaul’s class on “self-expression and authenticity,” he shares experiences from his journey to self-love [...]

  • Spotify and Resident Advisor Announce Ticketing

    Spotify Unveils Ticketing Partnership With Dance Music Platform Resident Advisor

    Spotify today announced a ticketing partnership with influential dance-music website Resident Advisor with the goal of “supporting music communities around the world by increasing attendance to thousands of local venues and parties.” The program will connect Spotify users to events by artists via localized event listings promoted within the application. The program is similar to [...]

  • charlie hunnam TIFF 2019 Kelly Gang

    Apple TV’s 'Shantaram' Halts Production Amid Search for New Showrunner, Weather Problems

    Production of Apple TV Plus’ Charlie Hunnam-starring “Shantaram” has been halted in Australia due to a writing backlog. Only two of 10 episodes shot so far, Variety has confirmed. Though all episodes had been outlined in the writers’ room, it is understood that showrunner and high-profile screenwriter Eric Warren Singer (“Top Gun: Maverick,” “American Hustle”) [...]

More From Our Brands

Access exclusive content