Wrestling fans jostling to sign up for the new WWE Network online service swamped the servers of the company’s technology provider, MLB Advanced Media — blocking many subscribers from registering for the over-the-top package earlier Monday.
According to MLBAM, the initial demand at 9 a.m. Eastern exceeded anything the company had seen in its history and overloaded the company’s e-commerce processing system. Reps for WWE and MLBAM said all issues were resolved by mid-afternoon Eastern time.
New York-based MLBAM is Major League Baseball’s digital division that, in addition to managing MLB.tv and the league’s other online and mobile properties, also provides hosting services to other Internet-video content providers.
The WWE Network offers for $9.99 per month, with a one-week free trial. Dish Network last week said it would not offer WWE’s pay-per-view events, with the satcaster citing displeasure about the launch of the Internet service.
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WWE Network is available on iOS and Android smartphones and tablets, as well as Kindle Fire tablets. In addition, on Monday, Apple TV added the WWE app to set-top, an Apple rep confirmed. Last week, Roku added access to the WWE app as well.
WWE announced plans to launch the network in January at the 2014 International CES.