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‘World of Warcraft’ Subscriptions Top 10 Mil for First Time in Two Years

Game's latest expansion sells 3.3 million units in first day of release

Subscribers are signing up to play the latest expansion of Blizzard Entertainment’s “World of Warcraft” franchise, topping the 10 million mark for the first time since 2012.

The uptick in subs comes as “World of Warcraft: Warlords of Draenor” was released Nov. 13, selling 3.3 million copies on its first day of release.

“Worlds of Draenor” is the fifth expansion pack for “Warcraft.” The fourth, “Mists of Pandaria,” sold 2.7 million copies in its first week, in 2012.

The rise in subscriptions is good news for Blizzard, as it seeks to keep gamers engaged and revenue coming in through new updates. A live action film is also being produced by Legendary Entertainment that will be released in early 2016.

In June, “World of Warcraft” was down to 6.8 million subs, but rose to 7.4 million in October, a month before “Worlds of Draenor’s” release. Blizzard has been hyping the expansion pack for months, even producing an animated web series. The property hit a peak of 12 million subs in 2010.

Blizzard is selling multiple versions of “Worlds of Draenor,” including the standard edition ($50), digital deluxe edition ($70) and collector’s edition ($90). Gamers also pay $15 a month to subscribe to play the game.

Game was launched in North America, Latin America, Europe, Australia, New Zealand, and Southeast Asia. It released today in South Korea, mainland China, Taiwan, Hong Kong, and Macau.

“We’re thrilled that so many players jumped in to play Warlords of Draenor on day one and are having a great time with the new content,” said Mike Morhaime, CEO and co-founder of Blizzard Entertainment. “We poured a lot of hard work and passion into this expansion, and we appreciate all the kind words from players and the overwhelming support they continue to show for ‘World of Warcraft.’”

In “Warlords of Draenor,” players charge into the franchise’s orc homeworld of Draenor and fight alongside and against legendary characters from “Warcraft’s” history to bring down the warlords.

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