×

‘Watch Dogs’ Breaks Sales Records for Ubisoft, Provides Bright Future For Original Games

Ubisoft is proving that the video game industry doesn’t need to rely on sequels to sell software, with “Watch Dogs.” The game, which was released last week, has sold more than 4 million copies, setting a new record for the company.

In addition to becoming Ubisoft’s best-selling game in its first week of release, “Watch Dogs” also set first day sales records for the company, although it did not disclose figures.

The game also has become the best-selling new IP at launch across the video game industry, a feat which should encourage publishers as they look to launch new franchises.

Earlier in May, Ubisoft CEO Yves Guillemot said the company hopes to sell more than 6 million copies of “Watch Dogs,” matching the first “Assassin’s Creed,” released in 2007.

“With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment” said Tony Key, senior VP of sales and marketing, Ubisoft. “We’re really proud of this achievement, and are confident that the ‘Watch Dogs’ brand has a promising future.”

SEE ALSO: Smart Promo: Why Ubisoft’s ‘Watch Dogs’ Campaign is the Right Way to Launch a New Game Franchise

Ubisoft certainly hopes so as its film division, Ubisoft Motion Pictures, is looking to turn the game into a full-length feature at Sony, with New Regency co-producing.

In addition to the sales numbers, Ubisoft also said its ctOS Mobile app has been downloaded and played by more than 1 million people. The free app enables players to play “Watch Dogs” on a mobile device or use a handheld as a second screen.

“Watch Dogs” will be released on the Wii U in the fall, expanding its reach.

The success of the game so far is a bright spot for the games biz which is looking to launch new franchises on the next-generation consoles from Sony and Microsoft. So far, sales for the industry have relied primarily on sequels to workhorse franchises like “Call of Duty,” “Grand Theft Auto” or sports games like “Madden” or “FIFA” to do much of the heavy lifting.

In “Watch Dogs,” players control hacker Aiden Pearce, who seeks justice by controlling Chicago’s security cameras and traffic lights, for example, after a violent family tragedy.

In addition to “Assassin’s Creed,” Ubisoft also owns the “Splinter Cell,” “Ghost Recon,” “Far Cry” and “Rabbids” franchises.

More Biz

  • Gary Levine and Jana Winograde Showtime

    Showtime, HBO Broaden Scope as Parent Companies Aim to Grow Their Audiences

    For years, the halo around premium cablers such as HBO and Showtime has been integral to their branding. Their parent companies in a past life — Time Warner and CBS, respectively — seemed to be content with the tens of millions of subscribers each had accumulated. But now, shepherded by new corporate owners — AT&T’s [...]

  • Debmar-Mercury Betting on Nick Cannon, 'Schitt's

    Listen: Why Debmar-Mercury Is Betting on Nick Cannon, 'Schitt's Creek' and Syndication

    They put their homes up as collateral to finance the business in its infancy more than 15 years ago. Today, Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein are getting ready to launch not one, but two new first-run series in the fall, adding to a roster that includes “The Wendy Williams Show” and “Family Feud.” [...]

  • Bob Chapek Disney CEO

    Why Wall Street Is Unhappy (for Now) With Disney's CEO Change

    We all knew the end was coming. Bob Iger had promised, time and again, that the end was coming. But the rather abrupt announcement Tuesday afternoon that he would relinquish his longtime role as CEO of the Walt Disney Co. — and that theme parks head Bob Chapek would succeed him at the top of [...]

  • Dau

    'Dau' Director Defends Controversial Russian Competition Film: 'It's Not Hollywood'

    “Dau. Natasha,” the Russian art project-turned-movie franchise competing at the Berlinale, has triggered headlines in the local and international press over the years due to its epic scale, scenes of graphic violence and anecdotes of an allegedly oppressive work environment for women. Hours before the film’s premiere at a presser on Wednesday, Ilya Khrzhanovsky, who [...]

  • The Spanish Princess Starz

    Starz CEO Jeffrey Hirsch Lifts Lid on Local Originals Drive for SVOD Starzplay

    Starz CEO Jeffrey Hirsch has outlined the local originals strategy for Starzplay, revealing that a slate of shows are being planned out of the Middle East and India as the business looks to complement its U.S. and English-language pipeline of content. Speaking at the Berlinale Series Market and Conference on Wednesday, the executive told Variety that the [...]

More From Our Brands

Access exclusive content