×
You will be redirected back to your article in seconds

Warner Bros. Unveils Digital Short-Form Studio: Blue Ribbon Content

Warner Bros. announced Blue Ribbon Content as the name of its newly created short-form digital division, which will develop and produce live-action and animated series for digital platforms, and revealed a slate of content under the banner including spinoffs from the DC Comics franchise.

Blue Ribbon Content is headed by Sam Register, who assumed oversight of digital development and production of the studio’s efforts after being named president of Warner Bros. Animation and Warner Digital Series in April. His team at Blue Ribbon Content includes Andrew Mellett, SVP, distribution and strategy, who manages the new division’s financial operations, oversees business affairs, and handles all distribution and sponsorship deals.

Blue Ribbon Content’s first development slate comprises several original program concepts as well as new shows from Warner Bros. Entertainment’s collection of intellectual property.

Those include shows from or supervised by creative talents including Akiva Goldsman (“Paranormal Activity”), Reginald Hudlin (“Django Unchained,” the “House Party” movies), Bruce Timm (“Batman: The Animated Series”) and Rob Thomas (“Veronica Mars”); a new “Mortal Kombat” series; multiple projects featuring DC Comics characters, including a live-action version of Static Shock (pictured, above); and a virtual-reality experience based on “Batman: The Animated Series.”

The Blue Ribbon Content slate includes:

  • “Justice League: Gods and Monsters Chronicles” (Machinima) — Animated short-form series from Bruce Timm and Alan Burnett (producers of “Batman: The Animated Series”), which takes place in a DC universe where Justice League members Superman, Batman and Wonder Woman are much darker versions of the superheroes most people know. Set to debut on Machinima in 2015, series is based on “Justice League: Gods & Monsters,” an original animated film executive produced by Timm and co-produced by Burnett that will be released by Warner Bros. Home Entertainment later in 2015.
  • An untitled “Mortal Kombat” series — The next generation in the Mortal Kombat franchise to be released in association with the upcoming “Mortal Kombat X” videogame, slated to bow April 14, 2015. Blue Ribbon Content and Warner Bros. Interactive Entertainment are teaming on the series, which will showcase some of the franchise’s popular characters and introduce a new generation of fighters.
  • “Play It Again, Dick” (CW Seed) — Co-written and executive produced by “Veronica Mars” creator-executive producer Rob Thomas for CW Seed, the digital studio of The CW Television Network. “Play It Again, Dick,” Blue Ribbon Content’s first original production, stars Ryan Hansen as himself as he begs and pleads with his former “Veronica Mars” castmates (some of whom make guest appearances) and friends to help him get his character, Dick Casablancas, his own spinoff show.
  • “RejecTED” — Original satirical comedy from Rachel Ramras, Larry Dorf and Hugh Davidson (each of “Mike Tyson Mysteries”) that covers fictional technology, entertainment and design presentations that never made it to the TED stage.
  • “Ginger Snaps” — Comedy series from writer Sonali Patel (NBC’s “A to Z”) following a troop of young girls as they backstab, manipulate and sabotage their way through the seedy underworld of the Ginger Snaps. The series emerged from the Warner Bros. Television Workshop’s Fresh Ink initiative, aimed at developing projects from women and minorities.
  • “Golden Revenge” — Series about a pair of house pets — a cat and dog — that look to strike back at their owners who tried to abandon them. From Tom Stern and Josh Gardner (“Saul of the Mole Men,” “Gerhard Reinke’s Wanderlust”), produced by Conan O’Brien’s Conaco.
  • “Ouroboros” — Original horror-thriller from WB’s Weed Road Pictures producer Akiva Goldsman (exec producer of the “Paranormal Activity” franchise) and writer-director-producer Damon Santostefano. Series follows two police officers over the course of one night in a remote part of Wisconsin as they are overwhelmed by a series of mysterious attacks and an epidemic of possession.
  • “Static Shock” — Live-action series from Reginald Hudlin (producer of “Django Unchained,” writer-director of “House Party,” and exec producer-director of TV series “The Bernie Mac Show”) features African-American super hero Static, a.k.a. Virgil Ovid Hawkins. “Static Shock” is based on the “Static” comic co-created by the late Dwayne McDuffie with co-writer Robert L. Washington III and artist John Paul Leon, originally published by DC Comics imprint Milestone Comics. Milestone Media co-founder and comic book artist-TV producer Denys Cowan (who was behind the original “Static Shock” animated series) is collaborating with Hudlin on the new series.
  • “Critters” — Series based on the New Line Cinema cult classic movie franchise, with a new batch of alien pests descending on the planet. Written by Michael Jelenic and Aaron Horvath (“Teen Titans Go!”).
  • “Batman: The Animated Series Experience” — As previously announced, Blue Ribbon, DC Entertainment and Otoy are jointly creating an immersive virtual-reality entertainment experience in which the Batcave brought to life via interactive holographic video for virtual-reality displays. Otoy is collaborating with series producer Bruce Timm on the interactive narrative experience, which will be available on devices including the Samsung Galaxy Gear VR and the Oculus Rift.

 

Warner Bros. said additional Blue Ribbon Content development projects will be announced in the coming months.

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content