You will be redirected back to your article in seconds

Vimeo Pledges $10 Million to Fund Indie Film Projects on Its Internet VOD Platform

Vimeo is upping the ante in trying to bring independent film projects to its online video-on-demand service, announcing that it has set aside $10 million to help creators fund and promote their works on its platform. 

The $10 million fund will cover a range of programs, including expansions of the previously announced crowdfunding promotion, its film festival promotions and grants to projects “suited to Vimeo’s unique audience.”

“The direct-distribution movement gains momentum every day, and we are fully committed to empowering creators with a vibrant alternative to the ad-dominated online video ecosystem for monetizing content,” Vimeo CEO Kerry Trainor said in announcing the program.

SEE ALSO: Vimeo Inks Exclusive Digital Deals for 13 Films from Toronto International Film Festival

Under Vimeo’s crowdfunding program, projects that have successfully raised at least $10,000 through Kickstarter, Indiegogo and other crowdfunding sites are eligible for promotional support in exchange for an exclusive window on Vimeo On Demand.

The $10 million also will go toward an expansion of film fest outreach, which Vimeo kicked off with the 2013 Toronto International Film Festival, to any film that has premiered at one of the 20 leading global film festivals throughout 2014. Under that offer, Vimeo offers filmmakers $10,000 up front in return for an exclusive digital-distribution window (either 30 days or until Vimeo recoups the $10,000). The company has cut deals for 13 films from Toronto.

In addition, Vimeo said that filmmakers who have successfully raised $10,000-plus through crowdfunding or have had a film premiere at one of the 20 top film fests will be eligible for one year free of Vimeo Pro — its subscription-based video hosting service, normally $199 annually — if they distribute works on Vimeo On Demand.

Vimeo’s announcement of the fund is timed for SXSW 2014. At the Austin confab, Vimeo will host two screenings: documentary “The Internet’s Own Boy: The Story of Aaron Swartz,” which will launch later this year with Vimeo; and the world premiere of “DamNation,” a doc about how dams are affecting the environment sponsored by apparel company Patagonia, which will be released in June on the platform.

Vimeo On Demand, launched last March, now has more than 6,000 titles available for purchase or rental. Creators can choose their price, viewing format (stream or download), and geographical availability. With the VOD service, Vimeo offers filmmakers a 90/10 revenue split, with 90% going to the content owners. Earlier this year Vimeo added in-player transaction support, allowing creators to sell works on their own sites or embedded across the web.

New York-based Vimeo, a subsidiary of Barry Diller’s IAC, has 22 million registered members. For the month of January, Vimeo had 168 million unique visitors worldwide (up 80% year over year) and hit an all-time high of 41 million uniques in the U.S., according to comScore.

More Digital

  • Facebook's Oculus Quest Shows How AR

    What the Oculus Quest Can Teach Us About the Future of Mixed Reality

    Facebook’s new Oculus Quest headset is a great gaming device that simplifies virtual reality (VR), doing away with the need for an expensive PC and external tracking hardware. But with its integrated tracking, the Quest can also teach us a thing or two about the future of virtual and augmented reality. Those two areas of [...]

  • snapchat-logo

    Snapchat Takes Down Porn Lenses, May Start Cat-and-Mouse Game

    Snapchat quickly removed a handful of x-rated augmented reality lenses Tuesday, dealing a blow to efforts by adult entertainment company Naughty America to promote its subscriptions to the service’s users. However, the porn studio may not be quite done with Snapchat just yet, as it is still distributing the source files that allow Snapchat users [...]

  • YouTube logo

    Why YouTube Is Changing the Way It Reports Subscriber Counts

    Within the next three months, YouTube will change the way it publicly displays channel subscriber counts: It will provide only rounded figures instead of actual follower numbers. For example, under the change, T-Series — the Indian music-video channel that recently surpassed PewDiePie to become the most-subscribed channel on the platform — would be listed in [...]

  • Phillip Eubanks and Marc Hemeon Join

    Phillip Eubanks and Marc Hemeon Join Troy Carter’s Q&A

    Q&A, the music and tech company founded by former Lady Gaga manager and Spotify exec Troy Carter, today announced the appointments of Phillip Eubanks as Chief Operating Officer (pictured above, right) and Marc Hemeon as Head of Design (left). The pair join Carter, J. Erving (Human Re Sources, Atom Factory), Suzy Ryoo (Atom Factory, OMD) [...]

  • Simran Sethi Quits Netflix India Role

    Simran Sethi Quits Netflix India Role

    Simran Sethi, the Los Angeles-based director of Netflix international originals, responsible for India content, has resigned and will quit after a transition period. Netflix did not comment. Sources familiar with the matter told Variety that Netflix prefers an executive based in India to oversee local original content that has now grown to 11 series and [...]

  • The Secret Life of Pets 2

    ‘The Secret Life of Pets 2’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Universal Pictures claims the top spot in spending with “The Secret Life of Pets 2.” Ads placed for the animated film had an estimated media value of $11.52 million through Sunday for 869 national ad airings [...]

  • Cory-Haik-Vice

    Vice Media Hires Cory Haik, Former Mic Publisher, as Chief Digital Officer (EXCLUSIVE)

    Vice Media has recruited Cory Haik, former publisher of digital news start-up Mic, as chief digital officer to lead the youth-culture company’s global internet businesses. Haik will be based at Vice’s Brooklyn headquarters and report to CEO Nancy Dubuc. She most recently worked at Mic, which last fall laid off virtually its entire staff before [...]

More From Our Brands

Access exclusive content